Instagram Growth & Brand Building for Personal Yoga / Wellness Brand

Project Description:

I am building a personal brand in the yoga and wellness space with a focus on authenticity, discipline, and storytelling—not just aesthetics.

This is not a typical “post content consistently” project.

The goal is to create a recognizable, engaging brand that grows organically and builds a strong, loyal audience over time.

I am looking for someone who understands:

• Instagram growth (especially Reels)
• Personal branding (not just business accounts)
• Storytelling and audience connection
• Content that drives saves, shares, and engagement

Scope of Work (Initial Phase):

• Develop a clear Instagram content strategy
• Create and/or edit short-form video content (Reels)
• Suggest content ideas and recurring series
• Write captions aligned with brand voice
• Provide guidance on posting frequency and structure
• Optional: light community management

What I am NOT looking for:

• Generic posting or scheduling services
• Hashtag-only strategies
• Overly corporate or templated approaches

What I AM looking for:

• Someone who can think strategically and creatively
• Someone who understands what makes content perform
• Someone who can help shape a brand, not just execute tasks
• Experience growing accounts organically is strongly preferred

To Apply, Please Include:

1. Examples of Instagram accounts you have grown (ideally from early stages)
2. 2–3 examples of high-performing content you created (Reels preferred)
3. A brief explanation of WHY that content performed well
4. Your answer to this question:
   → If you were to grow a yoga/personal brand from 0, what would you do in the first 30 days?

Project Details:

• This will start as a short-term project with potential for long-term collaboration

About Me (for context):

• Advanced yoga practitioner with 15+ years of experience
• Strong discipline and consistency
• Interested in building something meaningful, not just growing numbers

If you are passionate about building brands and not just managing accounts, I’d love to hear from you.