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Instagram Growth & Brand Building for Personal Yoga / Wellness Brand
Project Description:
I am building a personal brand in the yoga and wellness space with a focus on authenticity, discipline, and storytelling—not just aesthetics.
This is not a typical “post content consistently” project.
The goal is to create a recognizable, engaging brand that grows organically and builds a strong, loyal audience over time.
I am looking for someone who understands:
- Instagram growth (especially Reels)
- Personal branding (not just business accounts)
- Storytelling and audience connection
- Content that drives saves, shares, and engagement
Scope of Work (Initial Phase):
- Develop a clear Instagram content strategy
- Create and/or edit short-form video content (Reels)
- Suggest content ideas and recurring series
- Write captions aligned with brand voice
- Provide guidance on posting frequency and structure
- Optional: light community management
What I am NOT looking for:
- Generic posting or scheduling services
- Hashtag-only strategies
- Overly corporate or templated approaches
What I AM looking for:
- Someone who can think strategically and creatively
- Someone who understands what makes content perform
- Someone who can help shape a brand, not just execute tasks
- Experience growing accounts organically is strongly preferred
To Apply, Please Include:
- Examples of Instagram accounts you have grown (ideally from early stages)
- 2–3 examples of high-performing content you created (Reels preferred)
- A brief explanation of WHY that content performed well
- Your answer to this question:
→ If you were to grow a yoga/personal brand from 0, what would you do in the first 30 days?
Project Details:
- This will start as a short-term project with potential for long-term collaboration
About Me (for context):
- Advanced yoga practitioner with 15+ years of experience
- Strong discipline and consistency
- Interested in building something meaningful, not just growing numbers
If you are passionate about building brands and not just managing accounts, I’d love to hear from you.
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