We are engaged in bathroom renovations and are looking for an experienced specialist to create, set up, and manage Google Ads campaigns.
Our goal
To receive quality leads for bathroom renovations in Berlin, rather than random clicks, DIY requests, job searches, or clients without a budget.
What needs to be done
Strategy and preparation
- Competitor analysis.
- Keyword selection.
- Development of a promotion strategy.
- Creation of the advertising account structure.
Ad setup
- Search Campaigns.
- Brand Campaign.
- Remarketing.
- Google Maps / Local Ads (if appropriate).
- Setting up negative keywords.
- Traffic quality optimization.
Analytics and tracking
- Google Analytics 4 (GA4).
- Google Tag Manager (GTM).
- Google Search Console.
- Google Business Profile.
- Consent Mode V2.
- Call tracking.
- Conversion setup.
It is necessary to track
- Form submissions.
- Calls.
- Clicks on the phone number.
- Clicks on WhatsApp.
- Clicks on E-Mail.
- Qualified leads.
- Sold projects.
Ongoing project management
- Weekly campaign optimization.
- Search query analysis.
- Adding negative keywords.
- Bidding optimization.
- Ad optimization.
- Preparation of reports with clear performance indicators.
Requirements for the specialist
- Proven experience with Google Ads.
- Experience in promoting construction companies will be a significant advantage.
- Experience in setting up GA4 and GTM.
- Understanding of lead generation and conversion optimization.
In your response, please indicate:
- Examples of similar projects.
- Results achieved (CPL, number of leads, etc.).
- Work plan for the first 30 days.
- Cost:
- one-time setup;
- monthly project management.
Important
All advertising accounts, Google Analytics, Google Tag Manager, and other services must belong to our company. The specialist only receives access for work.
I am looking for a long-term collaboration and a specialist who focuses not on the number of clicks, but on real leads and sales.
