Key visual for the advertising campaign of an internet provider

Project Goal

To develop a modern Key Visual for the NashNet advertising campaign, which will serve as the basis for all online and offline advertising materials and will be used to promote PON and XG-PON tariffs.

What We Expect to Receive

• 2-3 preliminary visual ideas, from which we will create 1 concept that we will bring to the final result

• 1 Key Visual concept;

• after approval – adaptations for all necessary formats;

• source files (PSD/AI/Figma);

• transfer of usage rights.
  
  

NashNet is a Ukrainian internet provider that has been operating in the market since 2006 (19+ years).

Task

To create a Key Visual for a new advertising campaign focusing on:
PON and XG-PON:

Adaptation of the visual for online and POS materials:

banners for the website 1360x640, 750x750, 784x477;

A4 format (vertical and horizontal), A5 (vertical);

euro flyer;

formats for placement in Google Search and remarketing (Square 1:1 300x320, Horizontal banner 1.91:1 600x314, Horizontal banner 1.91:1 1200x628).

Main Audience

• men and women;

• age – 25–45 years (core – 25–34 years);

• residing in Kyiv;

• having an average or above-average income level;

• working in an office, remotely, or in a mixed format.

More details in the brief at the link:
https://docs.google.com/document/d/1Bh2rhnnS_j24rf9LZyKEX_bzElf_NUD22is1VxizJNw/edit?usp=sharing