We are looking for an SMM specialist / content creator to create and initially fill "turnkey" business pages on Instagram and Facebook for a new cleaning and dry cleaning service in Warsaw.
Our task is to obtain fully ready, stylish, and trustworthy profiles prepared for launching targeted advertising.
What is included in the scope of work (Deliverables):
1. Creation and technical setup
Creation of a business profile on Instagram and a page on Facebook.
Linking accounts to each other and connecting to Meta Business Suite.
Setting up the profile header (Bio) in Polish (with an offer: cleaning from 139 PLN, ЖК-Шеринг -15%, BLIK / Apple Pay).
Setting up a multi-link (or direct link) to our website.
2. Visual style and branding
Avatar: Development of a concise logo/icon in a circle format.
Cover for Facebook: A stylish banner in a unified style of the service.
Templates for posts/stories: Minimalist, modern design (neutral tones, without "cheap" bright gloss).
3. Filling the Highlights section (Pinned stories) — 5 covers and icons:
1. Cennik / Price: Infographic with prices for basic cleaning and dry cleaning.
2. Jak to działa / How it works: Step by step (selection in the calculator ➔ cleaner's visit ➔ payment).
3. O nas / Transparency: Information about cleaning agents, inventory, and guaranteed quality.
4. Pranie tapicerki / Dry cleaning: Examples of cleaning sofas/mattresses.
5. Q&A / Frequently asked questions: Answers about keys, presence at home, date changes.
4. Content filling (Starter set):
Feed: Selection and publication of 9 posts/grid (high-quality photos + overlays + texts in Polish).
Reels / Shorts: Compilation and editing of 3–5 short dynamic videos (the process of cleaning a sofa with an extractor, window washing, transforming a dirty kitchen into a clean one).
Note: The freelancer selects all photo and video content independently from quality stock photos/source accounts, edits, and customizes it for our brand.
Requirements for the performer:
1. Experience in packaging commercial accounts in the service / cleaning / HoReCa sector (please send a portfolio/links to packaged cases).
2. Proficient Polish language for texts in posts and headers (adaptive translation can be used, the main thing is to avoid gross errors).