About the Project
We are looking for an experienced digital specialist or a small team to conduct a comprehensive audit of an online store. The site was recently relaunched after rebranding and currently has only basic content. Some aspects of the structure, content, analytics, and marketing infrastructure still require further development.
A general external analysis of the site needs to be conducted without providing internal access and evaluate:
- the technical condition of the site;
- basic SEO issues;
- the structure of the catalog and navigation;
- UX of mobile and desktop versions;
- product cards, cart, and checkout;
- site speed;
- readiness for launching advertising promotion;
- key growth points and potential problems.
A deep audit of Google Analytics, advertising accounts, CRM, and other internal systems is not planned at this stage.
Expected Result
Based on the preliminary analysis, the following should be provided:
- a brief conclusion regarding the current state of the project;
- a list of main problems and growth points;
- proposed roadmap of work;
- breakdown of work into separate Sprints;
- a list of tasks within each Sprint;
- estimated timelines for each Sprint;
- preliminary budget for each Sprint;
- a general commercial proposal for the implementation of the work.
In your response, please indicate
- relevant experience with e-commerce;
- examples of similar projects;
- proposed structure of Sprints;
- preliminary timelines;
- preliminary cost;
- what is included in each stage;
- which tasks will require a separate detailed audit after the start of cooperation.
At this stage, we expect not a full audit, but a professional preliminary assessment and a structured commercial proposal for further implementation.
