Contextual advertising for a medical center

The work was completed on all points within the deadlines, and we received results that differ from expectations.

The number of conversions has increased, and the cost has decreased compared to the previous period. However, unfortunately, I only learned about the effectiveness of the obtained conversions after a month. Considering the complexity of the niche, the lack of feedback, and the short period for optimization, it is difficult to draw conclusions and improve the actual results.