CONTENT EDITOR / CONTENT MANAGER

(online, Russian-speaking countries of the CIS where Instagram is available)

Format

• remote

• part-time

• working in conjunction with an expert (psychology, coaching)

• no SMM promotion and no advertising

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Role Purpose

To provide stable, systematic content related to the sales funnel and generating leads from Instagram.

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Responsibilities

1. Creating and maintaining a content plan
2. The process of attracting attention through content

3. Content logic for the funnel

4. Regularity and quality of publications

5. Basic content analytics in Instagram

Functionality

Content

• packaging the expert's meanings into:

• Reels scripts

• posts

• stories

• adapting theses to the platform format

• forming and maintaining a content plan

* design of covers, stories, and carousels

• controlling semantic logic: content → CTA → lead

!!! Adherence to a unified content style

Process Management

• task setting for the editor

• monitoring deadlines for editing and posting

• checking finished materials before publication

Analytics

• collecting basic Instagram metrics

• weekly report:

• reach

• engagement

• saves / reposts

• clicks to profile / link

• conclusions: what works / what doesn't

• suggestions for content adjustments

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NOT included in responsibilities

• developing a business strategy

• setting up advertising

• managing CRM

• sales

• video editing

Requirements

Mandatory:

• experience working with Instagram content (Reels is a must)

• understanding of funnel logic (content → lead)

• ability to structure meanings and texts

• proficient Russian language

• access to Instagram (country of residence where the platform is allowed)

Desirable:

• experience working with experts,

Client portfolio

• understanding of basic Instagram metrics

• skill in working with Google applications.

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Interaction Format

The expert provides meanings / voice / theses

Content editor:

• packages

• structures

• launches into production
and publishes on Instagram

Load and Time

Workload:

• 15 hours per week

• 60 hours per month

Volume Guideline:

• 5 Reels per week + 2 meaningful stories per day

3 carousels per week

• 1 content plan per week

• 1 metrics report per week

Payment

• $$$ negotiable

• depends on:

• experience

• independence

• quality of analytics

Format:

• fixed + possible bonus for lead growth (by agreement)

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KPI (at the start)

• regularity of content release

• adherence to deadlines

• availability of weekly analytics

• growth in clicks / registrations (in dynamics)