CONTENT EDITOR / CONTENT MANAGER
(online, Russian-speaking countries of the CIS where Instagram is available)
Format
• remote
• part-time
• working in conjunction with an expert (psychology, coaching)
• no SMM promotion and no advertising
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Role Purpose
To provide stable, systematic content related to the sales funnel and generating leads from Instagram.
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Responsibilities
1. Creating and maintaining a content plan
2. The process of attracting attention through content
3. Content logic for the funnel
4. Regularity and quality of publications
5. Basic content analytics in Instagram
Functionality
Content
• packaging the expert's meanings into:
• Reels scripts
• posts
• stories
• adapting theses to the platform format
• forming and maintaining a content plan
* design of covers, stories, and carousels
• controlling semantic logic: content → CTA → lead
!!! Adherence to a unified content style
Process Management
• task setting for the editor
• monitoring deadlines for editing and posting
• checking finished materials before publication
Analytics
• collecting basic Instagram metrics
• weekly report:
• reach
• engagement
• saves / reposts
• clicks to profile / link
• conclusions: what works / what doesn't
• suggestions for content adjustments
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NOT included in responsibilities
• developing a business strategy
• setting up advertising
• managing CRM
• sales
• video editing
Requirements
Mandatory:
• experience working with Instagram content (Reels is a must)
• understanding of funnel logic (content → lead)
• ability to structure meanings and texts
• proficient Russian language
• access to Instagram (country of residence where the platform is allowed)
Desirable:
• experience working with experts,
Client portfolio
• understanding of basic Instagram metrics
• skill in working with Google applications.
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Interaction Format
The expert provides meanings / voice / theses
Content editor:
• packages
• structures
• launches into production
and publishes on Instagram
Load and Time
Workload:
• 15 hours per week
• 60 hours per month
Volume Guideline:
• 5 Reels per week + 2 meaningful stories per day
3 carousels per week
• 1 content plan per week
• 1 metrics report per week
Payment
• $$$ negotiable
• depends on:
• experience
• independence
• quality of analytics
Format:
• fixed + possible bonus for lead growth (by agreement)
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KPI (at the start)
• regularity of content release
• adherence to deadlines
• availability of weekly analytics
• growth in clicks / registrations (in dynamics)