1. **Development of Content Strategy**
- Creation and implementation of a content strategy that aligns with the unconventional, creative image of the brand, focusing on innovation and experimentation.
- Ensuring that the content meets the requirements of the target audience, particularly focusing on high-end fashion consumers and those seeking new, original solutions.
- Analyzing fashion trends in the luxury clothing sector and social media to always stay one step ahead, unafraid to implement unconventional ideas.
2. **Social Media Management**
- Managing and curating content across various social media platforms (Instagram, Facebook, TikTok, etc.), ensuring a consistent style and voice for the brand that highlights its creativity and individuality.
- Developing creative and unconventional campaigns that reflect the premium nature of the brand, engaging followers with exclusive news and unique ideas.
- Creating and maintaining an active content calendar, planning posts, stories, and engagement strategies, including experimenting with new formats.
3. **Copywriting for Social Media Posts**
- Writing captivating captions and descriptions for social media posts that align with the unconventional image of the brand.
- Creating original stories and posts that promote the brand's products, events, or collaborations, focusing on innovation, creativity, and exclusivity.
- Utilizing copywriting techniques to evoke emotions, aspirations, and a sense of elitism in every post while offering new unconventional ideas.
4. **Brand Messaging and Tone of Voice**
- Maintaining a refined, pragmatic, luxurious, and unconventional tone of voice across all platforms that reflects the elegance and creativity of the brand.
- Writing sophisticated texts that resonate with affluent fashion consumers while keeping the content accessible and engaging, but with an original approach.
- Consistently using storytelling aimed at the luxury segment to enhance connection with the target audience and elevate the brand's prestige.
5. **Product Descriptions and Promotion**
- Writing detailed and engaging product descriptions that highlight the unique features, craftsmanship, creativity, and exclusivity of the items.
- Promoting limited collections or collaborations with a focus on rarity, novelty, and innovation.
- Creating compelling texts for advertising posts or sponsored materials on social media, focusing on exclusivity, quality, and luxury, while not forgetting the unconventional approach.
6. **Mini-Influencer Marketing**
- Establishing collaborations with micro and nano influencers to increase the brand's impact among specific niche audiences.
- Developing and implementing campaigns involving influencers that highlight the brand's unconventional, creative approach, which may include unconventional content formats or interactive elements.
- Engaging with influencers to create personalized content that aligns with the brand's values and image, fostering increased consumer loyalty.
7. **Writing Texts for Articles and Website**
- Creating creative and elegant articles that highlight new collections, events, and innovations of the brand, emphasizing its uniqueness and unconventional approach.
- Developing content for the brand's website that reflects the prestige and creativity of the company, with particular attention to detail and a high level of aesthetics.
- Writing SEO-optimized texts that help attract traffic to the website while maintaining a high level of style and elegance.
8. **Managing Accounts in English**
- Managing all accounts and content exclusively in English, with a high level of literacy, elegance, and professionalism.
- Using English to create content that will be understandable and appealing to an international audience, focusing on the brand's global image.
9. **Knowledge of Additional Languages**
- Knowledge of German and French will be an advantage for communication with certain target markets and increasing the reach of the international audience.
10. **Customer Interaction and Community Building**
- Interacting with followers, maintaining the luxurious and unconventional image of the brand, responding to comments and messages with a high level of professionalism.
- Creating and maintaining a community around the brand by engaging loyal customers and influencers.
- Collaborating with influencers and brand ambassadors to increase reach and support the prestigious image.
11. **Agencies Not Considered**
- Working with a copywriter without intermediaries, so only individual candidates will be considered for this position.
