LEGEND
Our company is a rugby team that went to fight in full force on the first day of the war. The logo should have a dual meaning: in peacetime we are a sports team playing our favorite game of rugby, and this activity is represented by the rugby ball we hold in our hands. In wartime, the rugby ball transforms into a shield and weapons. A spear and an arrow, with which we deliver precise strikes to the enemy.
Our advantage lies in the surgical precision of delivering strikes with our drones.
However, the logo should not contain anything that evokes associations with drones, as these are the realities of today that are changing rapidly.
The association should be with deep historical military symbols – a sword or an arrow. So that regardless of changes in the technical means of defeating the enemy, the logo remains a symbol of precise, swift, and devastating strikes.
In the oval shape of the shield, the silhouette of a rugby ball should be discernible.
In the stylized image of a sword or arrow (on the shape of the shield), the seam on the rugby ball may be hinted at.
The weapon in the logo (sword or arrow) should not be pointing downwards.
Because a lowered weapon means it is not in use.
LIKE
Third Assault - likes how the number “3” and the letter “Ш” are played out in one symbol and made into a logo.
Achilles - likes the simple symbol in which the Greek spear is recognizable. And it organically combines with the name Achilles and associations with the legendary Greek warrior.
5th Assault - likes the conciseness of the symbol, which reminds of danger.
14th Brigade of the Armed Forces - likes the simple and minimalist symbol in which the arrowhead is mentioned.
CURRENT LOGO

It is considered outdated because it has too many elements.
It is difficult to perceive.
It is difficult to use in marketing.
TECHNICAL TASK
A simple logo is needed with a military style, similar to those in the LIKE section.
A strict, simple, and readable font is needed for writing the unit name - RUGBY TEAM. Writing in lowercase and uppercase letters.
A color palette is needed for designing graphic elements in a unified concise style.
What should not be done: use drone symbolism, and in general, the UAV theme.
According to the LEGEND, it is a shield with the oval shape of a rugby ball.
The symbol should reflect the features of a shield and weapons, while simultaneously - a rugby ball.
The association should be with deep historical military symbols – a sword or an arrow. So that regardless of changes in the technical means of defeating the enemy, the logo remains a symbol of precise, swift, and devastating strikes.