Marketing/ASO specialist for mobile applications DeepJoin

DeepJoin is a mobile application for couples that helps improve relationships through interesting and deep questions. 

Responsibilities

• ASO (App Store Optimization) – complete optimization of the application page in App Store (keywords, description, visual design, competitor analysis).
• Launching and optimizing advertising campaigns:
  • Meta Ads (Facebook, Instagram)
  • TikTok Ads
  • Google Ads (Universal App Campaigns)
  • Apple Search Ads
• Analytics and optimization:
  • Tracking and analyzing CPI, CPA, ROAS, LTV
  • Optimizing advertising campaigns to reduce user acquisition costs
  • Implementing and analyzing mobile analytics (Firebase, Appsflyer, Amplitude)
• Creating a marketing strategy – market analysis, competitor analysis, forming a growth plan for the application.

Requirements

• Mandatory experience in promoting mobile applications in Meta Ads, TikTok Ads, Google Ads, Apple Search Ads.
• Real cases of successful mobile application promotion (with specific results).
• Ability to work with ASO and App Store Connect.
• Experience in launching and scaling advertising campaigns for mobile applications.
• Analytical skills – ability to work with Firebase, Appsflyer, Amplitude or similar tools.
• Knowledge of the basics of mobile marketing and app monetization (CPI, CPA, ARPU, LTV, ROAS).
• Ability to work with A/B testing and optimizing creatives for advertising.
• Preferred – experience in PR and working with influencers for organic growth of the application.