Budget: 27000 UAH Deadline: 10 days
A multi-brand store on OpenCart with 3000 products is a classic trap for Performance Max. If you simply dump the entire feed into one campaign, the algorithm will quickly find the cheapest items, spend the budget on them, and the margin positions will remain without impressions.
Regarding bans for Misrepresentation — you are right, it’s a headache. But to pass moderation, it’s not enough to just write "Payment and Delivery." Google strictly checks microdata (schema Product), the address in the footer matching the data in Merchant, and the absence of "broken" checkouts.
At Pixel agency (https://www.pixelmarketing.com.ua/), we fully share your approach. No empty calls — we work in messengers, focusing on ROAS. You handle business and shipments, we take care of traffic and the technical routine with feeds.
Clearly on your questions:
Experience: We systematically work with Ukrainian e-commerce. Our approach is managing profitability through the feed. We segment the assortment through Custom Labels (breaking products into locomotives, high-margin, and "zombie" items that just eat the budget) so that the algorithm works for your profit.
Cost: I don’t name a price "out of thin air" just based on the job description. To give an honest assessment of the setup and management cost, I first need to look at the state of your ad accounts, if they have already been created.
What we will start with: A pre-moderation audit. While your programmer finalizes the site, you can provide guest access to Google Ads and Google Analytics (GA4). We will check the correctness of data collection and give your developer a precise technical task: what exactly needs to be added to the site and how to set up the transmission of attributes in the feed to enter Google Merchant Center on the first try.
Message me privately — we will discuss the details and the format for providing access for a quick audit.