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Nando’s Apprenticeships
Main Brief
Client Brief – Lifetime Training
Client Information
• Client Name: Lifetime Training
• About the Company: Lifetime Training is the largest national training provider in the UK.
• Focus: Apprenticeships, training, and development in various sectors.
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General Editing Preferences
• Pace: Content should be dynamic and light. Avoid slow pacing or lengthy shots. Minimize filler pauses.
• Tone: Positive, people-oriented, and inspiring. The videos should leave a feeling of growth, energy, and progress.
• Transitions: Simple and clean. Lifetime prefers no distracting effects. Use consistent transitions (cross dissolve, fade, or provided template swipes).
• Whitespace: Very important. Branding should look open, clean, and uncluttered.
📂 After Effects templates for basic motion graphics
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Visual Style
• Color profile and tones: See brand book (link below).
• Overall look and feel: Natural but bright. Align lighting in shots, correct exposure as needed.
• After Effects templates: Use approved Lifetime templates for title cards, lower thirds, and transitions (provided files).
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Audio
• Dialogues should be clean and clear.
• Remove filler words for better pacing.
• Music should be rhythmic and supportive, but not too loud.
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Branding
• All edits must comply with Lifetime's brand guide.
• 📂 Lifetime Brand Guidelines 2025
• Use only branded Lifetime assets for titles, cards, and graphics.
• Do not add third-party fonts, logos, or styles.
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Final Materials
• Format: 1 final video lasting 2–4 minutes.
• Resolution: HD (1920×1080), horizontal 16:9.
• Description: All detailed instructions and media are in the PDF document (link below).
• Info about the footage:
• Only basic correction.
• All footage shot in 4K.
• Interviews at 25fps, B-roll at 50fps.
• Some shots are underexposed and handheld (without stabilizer). Needs stabilization, cropping as needed, and color correction to make the video bright but natural.
📂 Raw Footage + PDF instructions
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Project Type
Killer Edit
Material Submission Format
This video tells the stories of three people from Nando’s and how apprenticeships from Lifetime changed their lives.
• Beginning: voiceover as the heroes walk into the restaurant → title card.
• Main part: Q&A format with branded question cards (themes: Growth and Transformation, Belonging and Culture, Impact on Business, Personal Achievements, Advice to Others).
• Each block mixes dialogues with selected B-roll shots.
• Finale: personal final shots with each hero.
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