Setting up integration with CRM systems of the website builder for accurate lead tracking.

Leads are not being correctly pulled from the constructor site into the CRM system, although all conversion tracking settings in Google Tag Manager are correctly configured.

Task: Check the transfer of leads (Webflow → CRM)

Problem

Leads fill out the form/quiz on the site, but:

GA shows leads, but they are not in the CRM.

Example:

GA — 3 leads

CRM — 0

Site: Webflow

CRM: KeyCRM, Altegio

Leads should be transferred automatically after the form is submitted.

What needs to be done

Check the lead path:

TikTok → site → form/quiz → CRM.

Check the settings:

GA4, GTM, TikTok Pixel.

Check the integration Webflow → CRM (API / webhook).

Make test submissions of forms and find where the leads are getting lost.

Fix the lead transfer.

Access is available:

Webflow, GA4, GTM, TikTok Ads, CRM.

Result:

Leads are correctly transferred to the CRM and match the analytics.