Leads are not being correctly pulled from the constructor site into the CRM system, although all conversion tracking settings in Google Tag Manager are correctly configured.
Task: Check lead transfer (Webflow → CRM)
Problem
Leads fill out the form/quiz on the site, but:
GA shows leads, but they are not in the CRM.
Example:
GA — 3 leads
CRM — 0
Site: Webflow
CRM: KeyCRM, Altegio
Leads should be transferred automatically after the form is submitted.
What needs to be done
Check the lead path:
TikTok → site → form/quiz → CRM.
Check the settings:
GA4, GTM, TikTok Pixel.
Check the integration Webflow → CRM (API / webhook).
Make test submissions of forms and find where leads are getting lost.
Fix the lead transfer.
Access is available:
Webflow, GA4, GTM, TikTok Ads, CRM.
Result:
Leads are correctly transferred to the CRM and match the analytics.
