Budget: 5000 UAH Deadline: 10 days
Good day. I will take on the GTM audit and reassembly of analytics.
What I will do:
1. Audit of the GTM container GTM-K2T7R4Z3: a map of all tags, triggers, and variables, marked with what is outdated (GA3, duplicates, broken e-commerce). I will first deactivate the outdated ones instead of deleting them — so there is a fallback if any of them still feed PPC reports.
2. GA4: we will agree on the structure of events and custom parameters BEFORE implementation (directions, doctors, blog, appointment forms), then I will assemble it in the container.
3. E-commerce: complete funnel view_item, add_to_cart, begin_checkout, purchase.
4. Meta Pixel and custom events divided by sections. I will not touch Google Ads conversions (AW-1015755194 / AW-17893838051) without agreement with your PPC specialist — transferring conversion tags resets campaign training.
5. All scripts only through GTM, with delayed loading, without inserts into the theme code.
6. Server-side: I will raise the sGTM container and Meta CAPI in conjunction with your DevOps.
Questions regarding the essence. Is there currently a correct dataLayer for the store (WooCommerce?) — does it receive product id, name, price on the card and at the checkout steps? If the dataLayer is empty or incorrect, e-commerce in GA4 cannot be collected with just GTM settings: it must first be written on the site side. This answer will determine the actual scope.
Price is 5000 UAH. Approximately 7-10 days: audit 1-2 days, then agreement on the event structure and assembly.
Before starting, I am ready to take a free look at your container from the outside. Send the website address — in half an hour I will write what specifically is currently wrong there.
Petro Pankov, BotCraft Group