An experienced iOS User Acquisition specialist is required for a long-term project, with a successful track record in promoting VPN, Cleaner, and Utility applications.
The main task is to manage and optimize UAC campaigns for iOS with large budgets (from $100,000), as well as a deep understanding of the role of creativity in performance marketing.
The candidate should not create creatives independently but must have a clear understanding of which visuals and concepts work, and set clear tasks for the design and video production teams.
Tasks:
Setting up, launching, and optimizing Google UAC advertising campaigns for iOS applications.
Planning and controlling the advertising budget from $100,000, optimizing for ROI and KPI.
Analyzing campaign effectiveness based on key metrics (CTR, CVR, CPI, CPA).
Developing and testing hypotheses for creatives — determining which themes, formats, and visual solutions work for the Tier-1 audience.
Setting tasks for designers, copywriters, and the video team: what creatives are needed, how to adapt them for different segments and countries.
Scaling successful campaigns and regularly updating creative concepts.
Preparing analytical reports and optimization proposals.
Requirements:
Proven experience in launching and managing iOS UAC campaigns for VPN / Cleaner / Utility category applications.
Understanding the specifics of Tier-1 markets (USA, Canada, UK, Australia, etc.).
A deep understanding of which creatives and messages convert to installs.
The ability to formulate tasks for creative teams (banners, videos, texts).
