Setting up and managing Google Ads for appliance repair in the USA — Portland, Oregon

Customer Support — incorrectly specified categories?

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Project Description

I am looking for a Google Ads specialist with experience in the American market, preferably with local service companies: appliance repair, HVAC, plumbing, electrical, or other home services.

I have a new appliance repair company Home First Appliance Repair. We operate in the Portland Metro Area, Oregon. There is a ready website with online booking: the client can choose the appliance, the problem, the date, and the time of the visit.

I need to professionally set up Google Ads to generate real calls and online bookings.

What Needs to Be Done

Conduct an audit of the website and the current Google Ads account.
Set up a regular Google Search Campaign, not just a Smart Campaign.
Create separate ad groups for:
- refrigerator and freezer repair;
- washer repair;
- dryer repair;
- dishwasher repair;
- oven, range, and stove repair;
- wine cooler repair.
Gather commercial keywords for the US market.
Set up phrase match and exact match.
Add negative keywords: jobs, parts, DIY, manual, training, used appliances, and other irrelevant queries.
Set the geography to the Portland Metro Area and exclude regions that we do not service.
Set up an ad schedule.
Prepare ads in proper American English.
Set up Google Analytics 4 and Google Tag Manager.
Set up conversion tracking:
- successfully completed online bookings;
- calls from ads;
- calls from the website;
- clicks on the phone number.
Check the accuracy of conversion tracking in Google Ads.
Connect call tracking or suggest a suitable solution.
Regularly check search queries and exclude low-quality traffic.
Optimize campaigns for the cost of qualified leads and confirmed orders.
Provide a clear report on the results.

Main Goal

To receive quality inquiries from clients who need appliance repair in the Portland Metro Area:

phone calls;
completed online bookings;
real confirmed visits.

The main metric is not the number of clicks, but the cost of qualified leads and completed orders.

Budget

The initial Google Ads advertising budget is approximately $1,500–$2,000 per month.

Payment to the specialist is discussed separately. Preferably:

separate cost for initial setup;
fixed monthly maintenance cost;
no long-term contract;
the first month as a trial period.

The advertising account, Google Analytics, Google Tag Manager, and payment method must belong to me. The specialist will be provided with the necessary access.

Requirements for the Specialist

Proven experience with Google Ads in the US market.
Experience with local lead generation.
Preferably having cases in appliance repair or home services.
Understanding the difference between a click, lead, booking, and completed order.
Ability to set up GA4, GTM, and call tracking.
Russian or Ukrainian language for communication.
Willingness to show real cases with expenses, number of leads, and cost per lead.