We need an experienced iOS User Acquisition specialist with a successful track record in promoting VPN, Cleaner, and Utility applications.
The main task is to manage and optimize UAC campaigns for iOS with large budgets (from $100,000), as well as a deep understanding of the role of creativity in performance marketing.
The candidate should not create creatives independently but must have a clear understanding of which visuals and concepts work and set clear tasks for the design and video production teams.
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Tasks:
• Setting up, launching, and optimizing Google UAC advertising campaigns for iOS applications.
• Planning and controlling the advertising budget from $100,000, optimizing for ROI and KPI.
• Analyzing campaign effectiveness based on key metrics (CTR, CVR, CPI, CPA).
• Developing and testing hypotheses for creatives — determining which themes, formats, and visual solutions work for Tier-1 audiences.
• Setting tasks for designers, copywriters, and the video team: what creatives are needed, how to adapt them for different segments and countries.
• Scaling successful campaigns and regularly updating creative concepts.
• Preparing analytical reports and optimization proposals.
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Requirements:
• Proven experience in launching and managing iOS UAC campaigns for VPN / Cleaner / Utility category applications.
• Understanding the specifics of Tier-1 markets (USA, Canada, UK, Australia, etc.).
• Deep understanding of which creatives and messages convert to installs.
• Ability to formulate tasks for creative teams (banners, videos, texts).
