Freelance projects

Freelance projects

Need a teacher for the Internet Marketing course

Contextual Advertising, Social Media Advertising — incorrectly specified categories?

509 USD

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A teacher is needed for the Internet Marketing course for beginners.For this project, a female marketer is preferred. The training takes place online via Zoom.

Group of up to 15 people, lesson 2 hours or 2.5 hours depending on the topic, payment for 1 lesson is 1200 UAH, a total of 19 lessons. Program:
1. Introduction and overview of internet marketing.

Introduction to the program and setting goals for the course.
The role of internet marketing in modern realities.
Main tasks of an internet marketer.
Key tools of digital marketing.
Main components of a digital strategy.
Introduction to the marketing funnel.

2. Marketing audit.

Finding and analyzing competitors. Services. How to draw conclusions.
Target audience, segmentation, forming a customer profile.
Formulating a unique selling proposition and positioning.

3. Features of websites and conducting an audit.

Website, its strategic goal. Types of websites.
Main elements (blocks) of the website.
Laws and rules of usability.
Conducting a website audit.
Heatmap and click map services.
Common problems related to website content.

4. Setting up analytics (Google Analytics, Google Tag Manager).

Introduction to Google Analytics. Creating accounts and overview of the interface.
Introduction to Google Tag Manager. Creating accounts and overview of the interface.
Setting up the account and creating goals.
Analyzing reports and decision-making processes.
Creating custom reports in GA4 (user journey, conversion sequence, free form).

5. Advertising in Google Ads (part 1).

Main types of campaigns in Google Ads.
Advertising auction, how to beat competitors?
Creating an account and overview of the interface.
How to create a media plan and calculate the advertising budget.

6. Advertising in Google Ads (part 2).

Features of setting up search advertising.
Collecting semantics, preparing ads and extensions.
Setting up in the cabinet.
Features of setting up display advertising and remarketing.
Management and optimization.
Reporting and analysis.
Additional features of Google Ads (video advertising, product advertising, app advertising).

7. Promotion in social networks.

Creating and filling accounts on Facebook and Instagram.
SMM analysis of competitors.
Developing a content strategy for social networks.
Content formats in social networks.
Useful services for quality content.

8. Targeted advertising on Facebook and Instagram (part 1).

Main goals of targeted advertising.
Advertising auction, how to beat competitors?
Difference between Ads Manager and Meta Business Manager. Overview of the interface.
Effective account structure.
Setting up an advertising campaign. Types of audiences in advertising.

9. Targeted advertising on Facebook and Instagram (part 2).

Ads. How to create effective creatives.
Algorithm for setting up an advertising campaign.
Management and optimization.
Reporting and analysis.

10. SEO - search engine optimization of the website.

Main steps of internal and external optimization. Semantic core.

11. Answers to additional questions from students.

12. Presentation of students' works.

Proposals 8 Withdrawn 1 Discussions 1

Volodimir Petrichenko

100 1

Budget: 22800 UAH Deadline: 30 days

Hello!

I can address issues related to Google services (GTM, GA, GAds), general questions about internet marketing, and everything related to websites.

I am a Google Ads expert with extensive experience in managing PPC advertising in various niches.
I have implemented over 70 full-fledged projects in different niches.

I set up all tools related to Google Ads "turnkey" - Google Analytics, Google Tag Manager, Google Merchant Center.

A list of cases and reviews is in my portfolio.

I will ensure a high level of quality and speed of execution.

Yuliia B.

2 0

Projects -
Rating -
Rating 518

Budget: 23000 UAH Deadline: 30 days

Greetings. My name is Yulia, and I have been working in the marketing field for over two years. I have work experience and know what it is like to be a teacher. I have been a speaker twice at a leadership school where I talked to students about the psychology of marketing.

Yuliia Suhanova

2 0

Projects -
Rating -
Rating 382

Budget: 22800 UAH Deadline: 14 days

I am inspired by your job vacancy for a course instructor in Internet marketing for beginners! I am confident that my practical experience will definitely be useful for this project.

I am not only a practitioner but also a team lead of a three-person team and have been working as a sole proprietor since 2019. I have a great understanding of Google Analytics, Meta, and Google Tag Manager and regularly use these tools in my work, so I will gladly pass on the most relevant information to students and teach them how to work with analytics. In fact, I am a true fan of analytics spreadsheets!

Moreover, I love to explain complex things simply and accessibly, using real examples from practice. I believe that this approach will help beginners easily grasp the material and confidently apply it in practice.

Your students will be thrilled! Your reputation is my reputation.

I will gladly answer all your questions and discuss the possibility of joining the course! Thank you for your attention, I look forward to your response.

Viktoriia Kapitonova

8 0

Projects 8
Rating -
Rating 548

Budget: 22800 UAH Deadline: 30 days

Interested. In the field of marketing for more than 7 years, I train my employees, but I have not worked specifically as a teacher. We can communicate in more detail.

Olha Y.

13 0

Projects 13
Rating -
Rating 1 052

Budget: 22800 UAH Deadline: 19 days

Good day👋

I am interested in your offer! I have experience in curation.
I have over 2 years of experience in the marketing field, I am a practicing marketer who can provide live examples! I have worked and am currently working with various niches and provide comprehensive services.

You can view the details in my resume in my profile.
We can discuss the details in private messages!

The list does not show proposals concealed by the client or freelancer with a Plus profile, as well as proposals violating rules

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Need a teacher for the Internet Marketing course

Volodimir Petrichenko

Yuliia B.

Yuliia Suhanova

Viktoriia Kapitonova

Olha Y.

Proposals are currently absent

Proposals concealed

Current freelance projects in the category Contextual Advertising

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I am looking for a Google Ads specialist.

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