Naming. Create a name for a coffee brand of your own roasting.

Create a name for a specialty coffee brand.

Requirements for the name:

• A word with 4-8 letters.
• Easy to read and pronounce.
• Understandable for the Ukrainian consumer.
• Ideally international or unique.

What should not be included:

• Purely Ukrainian words like: bazhana, aromatna, tvoya, osobysta, etc.
• Words that are very commonly used by coffee brands like: kava, brown, bean, black, aroma, etc.

Target audience:

• Modern, active, ambitious people aged 20-35.
• Cafés, offices.

Values:

• Quality, taste, transparency, fair price.

What can be used as an idea:

1. Something physical, something that can be touched, held, an object. Possibly, but not primarily, an animal/bird.

Examples of brands:

Blue Bottle, The Barn, La Cabra, Paloma.

2. Something metaphorical, something that coffee can be associated with or its impact, or people who buy this coffee will associate themselves with something.

Examples of brands:

Intelligentsia, Idealist, Mad Heads.