Update the logo based on the old one

Redesign/update the old logo to a more modern one while preserving its identity. 
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BRIEF: 

Company Name: Deck Armor

Company Activity: construction of wooden additions (deck building / deck construction) for suburban homes. 

Description of Products/Services: the company provides services and is engaged in the construction, painting, and repair of wooden and plastic coverings. 

Target Audience Portrait:  people aged 30+, who have a new house and want to make an addition or who have lived in an old house for a long time and need repairs.  most often this includes both women and men. they have a medium or higher education.

Existing or Likely Positioning: the company positions itself as a reliable partner and builder with more than 12 years of experience and a huge client base. there is no communication on social media and the internet, but it plans to be like Everyman Archetype. 

Closest Competitors: https://deckman.com/, https://deckguardian.com/ or https://www.deckhelmet.com/

What elements should the logo consist of:

1. the original brand name Deck Armor

2. and a graphic element (I wanted to keep the knight as a symbol, since the company has been around for 12 years and people recognize it by this symbol. but at the same time, in the modern world, the old knight looks gaudy and not minimalist. You can also play with the shield. 

What word or phrase will be used in the logo? 

Deck Armor.  There may also be prefixes of the services that the company provides (like: "deck construction") under the logo, but this is not mandatory as it would be tautological.  

Should the logo be bilingual or trilingual?  No. 

Does the company have a slogan that needs to be added to the logo?  No.

What should be depicted in the logo? 

Please try to create the new logo based on the old one - where there will be the knight. I will add the old logo in vector or png format to this project.  As I mentioned above, the logo needs to be refreshed, made more user-friendly. 

Is the logo being created for the first time or has it existed before and is now being recreated – rebranding: 
A gradual rebranding is being done, unfortunately, there has already been an unsuccessful experience and development of a new logo that ruined brand recognition (due to the old logo with the knight). The new logo lost its authenticity and now it is necessary to return to reworking the old one. After the development and approval of the logo, I would like to create a project for a brand book. 

Indicate if it is necessary to maintain continuity of the logo (the new logo features elements of the previous one):  YES! but it is not necessary to stick to the fonts 

Are there preferred main colors? If so, which colors do you prefer? 
F77D0F - orange 
000000 - black. 

What should the logo be like:

• first of all - UNDERSTANDABLE, and then simple, concise
• can be minimalist
• not similar to competitors - please do not include boards and wood :D

What brand do you consider successful in this category of goods or services, and why? 
https://www.timbertech.com/ because it is a purely font-based logo

Are there any unwanted elements for use in the logo? 
yes,  NO GO is: boards, wood, and stereotypical things.  do not use gradients and fonts with curls. 

it should be a simple logo for simple people in an ordinary local business. 

In what format would you like to receive the output material? 
in vector format, ideally in adobe illustrator.

Provide any additional information you consider important. 

briefly reiterate the goal of this project. 

for 10 years, the business has used the old logo (with the knight), which has become familiar to both old and new clients. very often the sales channel is not communication on social media or the website, but a regular vehicle of the workers. Imagine a situation where your neighbors are remodeling an addition or doing something new in the yard, you peek to see who is doing it for them, and if you like what the neighbors have, you want the same. At that moment, you only have the workers' vehicle parked next to the house, and the logo with the phone number.  This is how it works in this field. :(

This year, the website and logo were redesigned, but without considering all factors, so recognition and sales have fallen. The goal of the contest is to redesign and breathe new life into the old logo, adapting it to modern platforms: website, social media, vehicle stickers, t-shirts, and business cards. Make it easy to understand. 

After the development and approval of the logo, a brand book will need to be developed - but this will be a separate task for a separate payment.

The old logo (the goal is to redesign this one): 

New unsuccessful logo: