About the Project
The client is an Odoo Partner, working with clients in Ukraine and Europe. Our services include Odoo ERP implementation, DevOps outstaffing, and technical support for B2B clients.
We are looking for a person who will build and independently launch an outbound channel (LinkedIn + Email) to attract companies that are already struggling with Excel, chaotic CRMs, or fragmented processes, but are not yet ready for enterprise-level solutions (SAP, Microsoft Dynamics).
What exactly needs to be done and what goals the work will be used for:
The goal is to achieve the first real results within 6 weeks (first responses and qualified calls to evaluate the approach and make a decision about continuing cooperation).
Scope of work:
- Refine the ICP and segmentation (we will provide a basic ICP document with real client cases)
- Gather the first database of companies (approximately 1000-1500) under the ICP segments — Apollo, parsing by KVED, Google Maps or analogs
- Set up the email infrastructure: domains, email accounts, warming, DKIM/SPF/DMARC
- Write LinkedIn + Email message sequences for each segment
- Launch the first mailings, collect data on reply rates
- Qualify the first leads (SQL = ICP company that agreed to a call) and pass them to our team
- Track metrics from day one (contacts sent, reply rate, SQL count)
- Document the draft SOP of the process
Who our product is aimed at:
End clients are companies with 15-80 people in the service, manufacturing sectors, or with a high flow of leads (insurance brokers, recruiting agencies, B2B sales teams) that have outgrown Excel/chaotic CRMs but are not yet ready for SAP or Microsoft Dynamics. Geography — Ukraine, Europe.
Criteria for evaluating successful results:
- Warmed and functional email + LinkedIn infrastructure without bans/spam flags
- The first database formed and segmented according to ICP
- Written and launched message sequences
- First responses (reply rate) received and at least a few qualified SQLs by the end of the 6th week
- Transparent weekly reporting with specific figures
Requirements for the performer: confirmed experience in B2B outbound (LinkedIn + Email) of 1-2 years, ability to independently set up infrastructure and domain warming, strong copywriting skills, knowledge of Apollo or similar tools. A plus — experience with the EU market (compliance for cold mailings).
In your response, please indicate:
- Hourly rate OR fixed cost for the entire 6-week project
- Estimated budget for software (Apollo, email warmup, LinkedIn tools, etc.) that will be needed beyond your rate
- How many hours per week you plan to dedicate to the project
Before starting, we will sign an NDA regarding client data and the company's business processes.
