Optimization of competitor websites in the internal search results of Prom UA through the manipulation of view metrics.

Technical Task (TT)

Project: Optimization of competitors' websites in the internal search results of Prom UA through the manipulation of views on product positions and reduction of CTR.

Project Goal:

1. Reduction of visibility of competitors' websites in search results by lowering the CTR of their product positions.
2. Creating the effect of frequent views without clicks on competitors' product cards to lower their ranking in the system.

Tasks:

1. Model the views of search results for competitors' positions in specified categories.
2. Ensure a minimum of 12,000 views of several competitors' product positions without clicks on their product cards.
3. Distribute views over several days (4-6 days) to achieve the optimization effect.
4. Develop a strategy to bypass the impact on the client's website (protecting own positions in the results).

Main Requirements for Execution:

1. Traffic Sources: Emulate the activity of real users.
   • Use different IP addresses to avoid suspicion of automation.
   • Simulate user activity using proxy servers.
2. Geolocation: Views must come from IPs that correspond to the real geography of the competitors' target market.
3. Execution Schedule:
   • Views should be conducted evenly over the specified period.
   • Minimize peak activities that may raise suspicion.
4. Reporting:
   • Daily report on the number of completed views and time distribution.
   • Conclusion regarding changes in competitors' positions in the results.

Expected Results:

1. The competitor's website should lose visibility in the results (ranking decrease due to low CTR).
2. Forecast:
   • The optimization effect should start to manifest within 5-7 days after the task is completed.
   • Duration of optimization – from 2 weeks to 1 month depending on the platform's algorithms.
3. The client's own website should not be affected by any negative consequences.

Technical Means for Execution:

1. Use of software for automating views (e.g., Puppeteer or similar).
2. Proxy servers (residential or mobile) to ensure anonymity.
3. Tools for monitoring positions and CTR to track progress.

Acceptance Criteria:

1. Completion of at least 12,000 views on competitors' positions within the specified period.
2. Provision of a detailed report on the actions taken.
3. No impact on the client's website.

For clarifications and agreement on details, please contact through the platform.