Budget: 18000 UAH Deadline: 30 days
Hello.
We can help with launching Google Ads for an email marketing agency. We have experience working with B2B services, where the quantity of clicks is not as important as the quality of leads, lead cost, and a clear path from advertising to inquiry.
Relevant cases:
Google Ads for B2B direction, where we worked on reducing CPL:
freelancehunt.com/showcase/work/keys-yak-mi-znizili-cpl/2048363.html
Google Ads audit for an international project:
freelancehunt.com/showcase/work/keys-audit-google-ads-dlya-mizhnarodnogo/2054294.html
How I see the work process:
1. Website analysis before launch
We will check:
— whether the service is clearly described
— whether there are separate pages for email marketing, automation, Klaviyo, Mailchimp, retention, audit of mailings
— whether there are cases, reviews, application forms, CTAs
— whether the pages are ready to accept paid traffic
— whether the ads will lead to pages that do not convert
For B2B services, this is critical: even well-configured ads can yield weak inquiries if the landing page does not explain the value and does not address objections.
2. Account preparation
We will set up or check:
— Google Ads
— GA4
— Google Tag Manager
— conversions
— application forms
— clicks on email, phone, messengers
— UTM tags
— GA4 connection with Google Ads
— basic audiences for remarketing
3. Campaign launch
I would start with search campaigns for queries with commercial intent:
— email marketing agency
— email marketing services
— email marketing for ecommerce
— email automation service
— email marketing audit
— retention marketing agency
Separately, we need to filter out informational queries, free services, job postings, and people looking for instructions rather than a contractor.
4. Optimization after launch
We work on:
— search queries
— negative keywords
— quality of inquiries
— CPL
— conversion of landing pages
— ad testing
— budget redistribution between campaigns
— disabling ineffective directions
What is included in management:
— website analysis before start
— account setup or audit
— campaign structure
— ad launch
— work with keywords and negative keywords
— conversion control
— CPL optimization
— monthly report with conclusions and action plan
A few questions:
What geo do you plan to launch?
What language will the ads be in?
Is GA4, GTM, and configured applications as conversions already set up?
Best regards,
Iryna
