Search for potential partners in the country - Georgia

1. Task

Gather and verify a database of target stores in the selected country (online, offline, and hybrid) that the TUR WEAR brand can collaborate with under the models:

• implementation

• wholesale

2. Scope of work and plan

• Countries: Georgia (ideally, you should be in this country and know local shopping centers and venues) quality is more important than quantity.

• Offline horizon: all major cities + regional capitals

• Online horizon: online stores across the country

• Expected sample for one country: 50

• Deadline: 5 calendar days from the start

3. Search methodology

1. Make a request for each category of products available at TUR WEAR:

   • clothing / tops

   • cargo pants

   • vests

   • bags

   • backpacks

   • accessories

2. Check product categories through:

   • Google Merchant

   • Google Shopping

3. Perform search queries in Google:

   • browse at least 20 pages of results for the keywords

   • analyze all relevant resources (websites, catalogs, reviews, ratings)

4. If a store does not have a website but is present on a local resource (for example, in a catalog, marketplace, store list) — add it to the database.

5. Additional search sources:
   
   

   • Google Maps

   • 2GIS / local sites with maps

   • sites with reviews about local companies

   • local business registries

   • shopping center websites (tenant/store catalogs)
     
     

4. Store selection criteria

Mandatory (MUST)

• Relevant product categories: clothing / tops / pants / vests / bags / backpacks / accessories.

• Online stores: website + Instagram/TikTok/Facebook.
  
  

• Offline stores: if there is no online presence — must have an address on Google Maps or 2GIS + link to the profile on Google/2GIS.

• B2B contacts: email / form / phone / LinkedIn / WhatsApp / Telegram / Viber.
  
  

Exclusions

• Mass market (H&M, Zara, Shein).

• AliExpress/Amazon storefronts.

• Military auctions with weapons.

• Age-specific or niche stores. (children's clothing, medical clothing)

• Monobrand stores.

• Network outlets of well-known brands

• Dropship storefronts without stock/brand (signs: stock photos, lack of address, copies of AliExpress).

5. Contact verification

• Check email format.

• If possible — perform a quick deliverability check through a free service.

• If there is only a form — add the URL and a brief instruction on where to write.

• It is mandatory to keep a column "contact source" (link where found).
  
  

6. Additional explanation: forming a search strategy

1. Building a search funnel
   
   

   • First, we form a primary list of potential companies.

   • It is mandatory to use a VPN with the selected country.

   • Search is conducted in the language of the country.
     
     

2. Formulating queries
   
   

   • Combine keywords:
     
     

     • product categories (cargo pants, hoodies, t-shirts, etc.)

     • styles/concepts (techwear, darkwear, cyberpunk, urban samurai, youth, functional)

     • keys (clothing, buy, order, men's clothing, women's clothing)

     • location (country, city)
       
       

   • Use different orders, structures, and variations.
     
     

3. Examples (for Poland):
   
   

   • “buy cargo pants”

   • “military clothing buy Poland”

   • “clothing Poland cyberpunk party”
     
     

Goal: to sift through as many variations of queries as possible to find relevant:

• online stores

• showrooms

• brands

• communities

• trading spaces

7. Payment

• $1 for each confirmed contact
  
  

8. Submission format
call with screen demonstration, you randomly show that contacts collected 10% of the completed - we make the payment, you provide the table

Google Sheets / Excel table with mandatory columns:

1. Store/company name

2. Type (online / offline / hybrid)

3. Category (streetwear, casual, urban, etc.)

4. Website

5. Instagram / TikTok / Facebook

6. Google Maps / 2GIS / (for offline stores)

7. Email

8. Phone / messenger / LinkedIn

9. Contact person (if any)

10. Source where found (link)

11. Comment