We are looking for an SMM specialist / content manager to launch a product's Instagram page from scratch.
This is a mobile CRM application for beauty masters and salons: online booking, calendar, client database, reminders, services, team, and analytics.
Target audience: manicure masters, brow artists, lash masters, hairdressers, barbers, cosmetologists, small beauty salons.
What is needed at the start
- create an Instagram page from scratch;
- prepare bio/profile description;
- design an avatar;
- create highlights;
- define visual style;
- prepare 12 initial posts in Ukrainian;
- prepare ideas for Reels and Stories;
- make a content plan for the first month;
- help launch the first ad in Meta Ads.
What is needed on a regular basis
- regularly manage the Instagram account;
- prepare a content plan;
- write texts for posts;
- create posts/carousels;
- prepare ideas and scripts for Reels;
- publish Stories;
- adapt content for the beauty audience;
- analyze statistics;
- suggest improvements;
- assist with launching and optimizing ads.
Expected topics
- how a master can accept bookings without chaos in Direct;
- online booking for clients;
- client database and visit history;
- reminders for clients;
- how to reduce no-shows;
- booking calendar;
- income analytics;
- tips for beauty masters;
- common mistakes of masters in managing bookings;
- case studies of using Esticly;
- before/after: how the application simplifies work.
What is required from the candidate
Please send in your response:
1. Examples of Instagram pages you have managed.
2. Examples of posts, creatives, or Reels.
3. Experience with the beauty niche.
4. Experience with SaaS / mobile applications.
5. Have you launched ads in Meta Ads.
6. Cost of the starter package:
- setting up Instagram;
- 12 initial posts;
- content plan;
- assistance with the first ad.
7. Cost of monthly Instagram management.
8. What is included in your monthly work.