Budget: 4400 UAH Deadline: 10 days
Vyacheslav, to attract specifically targeted business inquiries, where competition in search is quite high, it is necessary to focus on deep negative keywording of non-targeted queries and setting the strategy for conversions. Even at the launch stage, we must clearly distinguish between the inquiries of those seeking a free consultation and those willing to pay for the management of an individual entrepreneur or a limited liability company.
I suggest starting with an analysis of the funnel and setting up tracking of real contacts, not just clicks. We will test the connection of keywords and ads to optimize the cost per lead within the first 10 days. In working with accounting, it is important to cut off irrelevant traffic, so I will regularly adjust the search queries.
How is your accounting of incoming applications currently structured, and what target CPA do you consider optimal for starting?