Professional creation and setup from scratch of Instagram and TikTok accounts

Task:

Professional creation and setup from scratch of Instagram and TikTok accounts for a garden furniture brand, with the transfer of access to our manager and preparation of detailed recommendations for management and content.

1. Input data

• We have ready photo and video content.
• The accounts will be managed by our manager, but a professional start is needed.
• The goal is to obtain ready, beautifully designed, and properly configured accounts.
• Market - Ukraine (Ukrainian-language content, focus on local target audience).

2. Executor's tasks

A. Creation and setup of accounts

• Registration of Instagram and TikTok on corporate email/phone.
• Switching Instagram to a business account, TikTok to a PRO account.
• Complete profile filling: nickname, bio with keywords, profile photo, buttons, contacts, geolocation.
• Connecting analytics (Facebook Pixel, TikTok Pixel, Google Analytics).

B. Visual design

• Development of a unified visual concept.
• Designing Highlights in Instagram (icons, titles).
• Preparation of post, Reels, and TikTok video templates.

D. Account transfer

• Transfer of logins/passwords and full access to our manager.
• Checking the functionality of all features.

E. Management recommendations

• Document with instructions:
  • frequency and timing of publications,
  • sections and formats,
  • selection of hashtags,
  • ideas for audience interaction,
  • use of existing content.

4. Expected result

• Two ready and properly designed accounts (Instagram + TikTok).
• Visual guide (PDF) with a description of style and design.
• Content plan for 1 month for the manager.
• Instructions with technical settings for advertising and analytics.

5. Candidate requirements

• Experience in launching accounts in furniture.
• Portfolio with examples of designed profiles.
• Understanding of Instagram and TikTok algorithms.
• Ability to work with SEO in social networks (indexing, keywords).