Promotion of the existing Etsy page with wooden products, as well as the creation of a new page.

It is necessary to increase the visibility of the existing Etsy page in Etsy search, improve the quality of product listings, prepare the page for systematic promotion, and additionally create a new Etsy page for similar wooden products with a separate positioning.

The existing Etsy page https://www.etsy.com/shop/SolidCraftworks?dd_referrer=

The project is related to handmade wooden products: home accessories, organizers, stands, shelves, gift items, kitchen, office, decor, and storage products.

The task is not to provide consultation but to carry out practical work: analyze the current Etsy page, prepare and implement improvements for promotion, as well as create a new Etsy page with the correct structure, design, and SEO preparation.

What needs to be done for the existing Etsy page

1. It is necessary to analyze:

1. The store structure.
2. Product categories.
3. Product names.
4. Product descriptions.
5. Etsy tags.
6. Product attributes.
7. Photos and order of images.
8. Product covers.
9. Prices.
10. Shipping.
11. Store policies.
12. Page design.
13. Competitiveness of products in the niche.
14. Potential of products for promotion.

After the analysis, a list of specific edits that need to be made for page promotion should be prepared.

2. SEO optimization of products on Etsy

SEO optimization of selected products on Etsy needs to be performed.

The work includes:

1. Selection of keywords in English.
2. Optimization of product names.
3. Optimization of product descriptions.
4. Preparation or adjustment of Etsy tags.
5. Checking categories and attributes.
6. Preparation of SEO structure for main product groups.
7. Identification of priority products for promotion.
8. Preparation of templates for future product listings.

Particular attention should be paid to products that have the highest potential for sales and promotion in Etsy search.

3. Improvement of product listings

Recommendations and edits for product listings need to be prepared:

1. Which photos to use as main.
2. Which additional photos are needed.
3. Where images with sizes are needed.
4. Where images with wood options, color, or personalization are needed.
5. How to best show the product in use.
6. Which blocks to add in the description.
7. How to strengthen trust in the product.
8. How to present the advantages of handmade products.
9. How to improve the presentation of the product as a gift.

The goal of this stage is to increase the conversion of listings and make products more understandable for buyers.

4. Competitor analysis on Etsy

It is necessary to analyze competitors in the niche of handmade wooden products.

It is necessary to determine:

1. Which products sell better.
2. Which keywords competitors use.
3. How their listings are designed.
4. Which photos and covers are used.
5. How descriptions are structured.
6. What prices are used in the niche.
7. Which ideas can be adapted for our project without copying.

5. Promotion plan for the Etsy page

A practical promotion plan for the existing Etsy page needs to be prepared.

The plan should include:

1. Which products to promote first.
2. Which products need to be refined before promotion.
3. Which key queries to use.
4. What changes to make in the listings.
5. How to work with Etsy Ads.
6. What test budget to allocate.
7. Which metrics to track.
8. How to evaluate the effectiveness of promotion.
9. What to do in the first 30 days.
10. What to do in the next 2-3 months.

Creation of a new Etsy page

Separately, it is necessary to create a new Etsy page for similar wooden products, but in a different direction.

The new page should not be a copy of the existing one, but a separate Etsy project with its own positioning, structure, design, and SEO preparation.

Expected result

As a result of completing the task, the following should be obtained:

1. Analysis of the existing Etsy page.
2. A list of specific edits for promotion.
3. Optimized structure for priority products.
4. Selected keywords.
5. Optimized names, descriptions, and tags.
6. Recommendations for photos and product listings.
7. Competitor analysis.
8. Promotion plan for the Etsy page.
9. Plan for working with Etsy Ads.
10. Concept for the new Etsy page.
11. Prepared structure for the new page.
12. Texts for the new page in English.
13. SEO templates for new products.
14. Recommendations for the first launch.
15. Development plan for 2-3 months.

Execution format

Stage 1: analysis of the existing Etsy page.
Stage 2: preparation of edits for promotion.
Stage 3: SEO optimization of priority products.
Stage 4: improvement of product listings.
Stage 5: competitor analysis.
Stage 6: preparation of the promotion plan.
Stage 7: creation of a new Etsy page.
Stage 8: preparation of content for the new page.
Stage 9: final development plan.

Requirements for the result

1. All recommendations must be practical and specific.
2. All texts for Etsy must be in English.
3. General terms of reference, explanations, and communication - in Ukrainian.
4. Optimization must be done considering Etsy SEO.
5. The new page must have separate positioning.
6. Copying the existing store or competitors is not allowed.
7. All products must comply with Etsy rules.
8. The possibility of further promotion through Etsy Ads must be considered.
9. The result must be suitable for practical implementation, not just in the form of general advice.

What to provide in response to the task

1. What volume of work will be done.
2. Which stages are included in the cost.
3. How many products will be analyzed and optimized.
4. Whether the creation of a new Etsy page is included.
5. Whether the preparation of English texts is included.
6. Whether competitor analysis is included.
7. Whether the Etsy Ads plan is included.
8. Deadlines for completion.
9. Cost of execution.
10. Examples of similar work, if any.

Additional information

A complete preparation for promoting the Etsy page and launching a new Etsy direction needs to be carried out. The main focus is on SEO, structure of listings, competitive analysis, proper design, preparation for advertising, and creating a new page without mistakes at the start.

Additional requirements for the performer

Important: for this task, a performer with real practical experience in promoting stores specifically on Etsy is needed.

We do not need general SEO consultations, standard marketplace advice, or theoretical recommendations. We need a person who understands how Etsy works, Etsy Search,