QA audit of the online store website (WordPress / WooCommerce) — focus on conversion

We are looking for a QA specialist or CRO expert to audit the website of an online store (WordPress + WooCommerce).

Main goal — to identify blockers on the customer's path to purchase and obtain specific recommendations for increasing conversion.

What needs to be checked:

— Full user journey: from the homepage to order confirmation (desktop + mobile)

— Cart and checkout: usability, number of steps, forms

— Product cards: CTA, photos, reviews, option selection

— Mobile version (separate priority — main traffic from Instagram)

— Technical part: Core Web Vitals, broken links, JS errors

— Correct setup of GA4 and Meta Pixel (events, conversions)

What we expect to receive:

— Prioritized list of issues in table format (issue / page / criticality / recommendation)

— Brief report with descriptions and screenshots

— Final presentation of key findings (online, 30–45 min)

Project details:

— Platform: WordPress/WooCommerce

— Traffic: mainly Google/Meta ads + organic Google

— Target audience: women aged 28–35, dog and cat owners, across Ukraine

What we expect from you:

— Experience in QA or CRO auditing for eCommerce (preferably WooCommerce)

— A similar report or case example in your portfolio is preferred

— In your response, please indicate: experience with similar projects + estimated cost + timelines

I can send a detailed TOR in personal messages so you can provide a more accurate estimate on cost, timelines, and technical implementation.