1. Basic Company Information
• Name: Digitalgenius Marketing
• Activity: Digital marketing services (targeting, analytics, branding, social media advertising, etc.).
• Main brand associations: Innovation, technology, digital marketing, simplicity, professionalism
• Website: https://digitalgenius.marketing/
2. Logo
• Main element of the logo: a stylized letter “D” with pixel or digital stylization. Displaying a digital face in profile and representing the letter "D" (example attached)
• The logo needs to be simplified, made more symmetrical and modern, while maintaining associations with a “digital” style (for example, pixels, grid, abstract shapes, etc.). The logo should complement the font and be easy to remember.
3. Font Requirements
• Main characteristics:
• Minimalist, modern sans-serif font.
• Should visually match the pixel or geometric style of the logo.
• Association with digital technologies (futuristic, clean forms).
• Tone: strict, professional, but with a slight emphasis on creativity.
• Options: use an existing font (for example, Neue Haas Grotesk Display Pro, Montserrat, Poppins, Exo 2) or develop a custom font based on them
4. Color Palette
• Base colors: black and white (neutral palette emphasizing professionalism).
• Subsequently, the logo should adapt well to different color schemes (for marketing materials, website, and social media).
5. Work Result
• Final logo (simplified and modernized).
• Selected or refined font for the company name (can be customized).
• Color version and black-and-white version of the logo.
• Presentation demonstrating how the logo and font work together.
Basic fonts Neue Haas Grotesk Display Pro, Montserrat, Poppins, Exo 2, can be used, but with a stylized adaptation of the logo "D"
Format can be large size PSD (from 3000x...(500 +-) px
Examples of what exists are attached for visual understanding, but they do not suit me very well, specifically the logo does not match the font, while the font is suitable, it is possible to refine the logo itself to fit the font based on the brief.