General Information
A modern and recognizable logo is required for an IT studio/company.
In the first stage, the company name is not specified.
The name will be provided to the performer after agreeing on some details and the approach to development.
The logo should be universal and suitable for use in a digital environment.
Field of Activity
The company operates in the field of information technology.
Main areas:
The company focuses on the modern technological market and an international audience.
Logo Task
The logo should:
be modern and technological;
be easy to remember;
evoke trust;
look good in a digital environment;
be universal for various platforms.
The logo should be associated with:
technologies;
programming;
reliability;
professionalism.
Desired Style
It is preferable to avoid:
Type of Logo
It is necessary to develop:
1. Main Logo
2. Icon
Color Scheme
Main colors:
Shades of these colors are allowed.
The logo should look good:
on a light background;
on a dark background.
Usage
The logo will be used:
Logo Adaptability
The logo should scale correctly and have several versions:
horizontal version;
square version;
icon (symbol).
This is necessary for use in:
avatars;
favicon;
mobile interfaces.
Design Requirements
The logo must be:
easily recognizable;
simple to perceive;
scalable without loss of quality;
well-readable in small sizes;
suitable for use in a digital environment.
Required Logo Versions
The performer must provide:
color version;
black and white version;
white version (for dark background);
black version (for light background);
version with a transparent background.
Format
Final materials must be delivered in the following formats:
Vector:
Raster:
Transfer of Rights
After full payment, the performer transfers to the client full rights to use the logo without restrictions.
Number of Concepts
Expected:
Requirements for Originality of Work
The logo must be completely original authorship work, developed by the performer from scratch.
Use of is not allowed:
generative AI tools for creating the logo
(Midjourney, DALL-E, Stable Diffusion, Leonardo AI, Firefly, and similar);
online logo generators;
ready-made templates;
stock icons;
elements from graphic libraries;
previously created logos or their modifications.
The logo must be unique and developed specifically for this project.
In the first stage, I expect from the performers the budget and approximate completion time.