Rebranding: flyer, business card, stained glass

Project: Rebranding: flyer, business card, sign

What exactly needs to be done and for what purposes the work will be used:

1. Flyer:
   • Update the existing design to make it more attractive and professional.
   • Will be used to attract new clients and inform about services (kinesiology, massage, rehabilitation, electroacupuncture).
2. Business card:
   • Improve the visual part to make it memorable and easy to perceive.
   • Will be used to convey contacts to clients.
3. Sign:
   • Develop a design for the sign that will include the company name and main services.
   • Will serve to attract the attention of passersby and facilitate navigation.

Who the product is targeted at:

• Main audience:
  People who have health issues or lead an active lifestyle, requiring rehabilitation, massage, or kinesiology and electroacupuncture services.
• Secondary audience:
  Military personnel, office workers, athletes, as well as people recovering from injuries.

By what criteria the success of the result will be evaluated:

1. Aesthetics:
   • Modern and professional appearance of all design elements.
2. Functionality:
   • Clarity of information: main services and contacts are easily readable.
   • For the sign: text and graphics must be clearly visible from a distance.
3. Technical compliance:
   • Compliance of files with the requirements of the printing house and the dimensions of the sign.
4. Task compliance:
   • Meeting the requests of the target audience.
   • Logo, flyer, business card, and sign must harmoniously combine within a single corporate style.
5. Feedback:
   • All edits and wishes have been correctly taken into account during the development process.