Redesign of E-Commerce Mobile Application for Improved User Experience

Interface Design (UI/UX), Web Design — incorrectly specified categories?

50 USD

Project Overview:
The goal of this project was to redesign an existing e-commerce mobile app to enhance usability, visual appeal, and conversion rates. The redesign focused on simplifying navigation, improving accessibility, and ensuring a cohesive user journey across all touchpoints.

Key Responsibilities:

Conducted user research through surveys and interviews to identify pain points and behavioral patterns.
Created user personas and customer journey maps to define goals and expectations.
Developed low-fidelity wireframes and interactive prototypes using Figma.
Applied UX heuristics to streamline checkout flows and minimize friction points.
Collaborated with UI designers and developers to ensure pixel-perfect handoff and responsiveness.
Performed A/B testing and usability testing, leading to a 25% improvement in task success rate.

Tools Used:
Figma, Adobe XD, Miro, Notion, Google Analytics, Maze

Outcome:

Reduced checkout abandonment by 18%
Increased average session duration by 22%
Improved accessibility compliance (WCAG 2.1 Level AA)
Delivered a scalable, modern design system used across multiple app versions

Proposals 5 Discussions 1

Tasha Vorobiova

1 0

Projects -
Rating -
Rating 345

Budget: 600 USD Deadline: 16 days

Hi!
I'm an independent specialist who develops intuitive and user-friendly projects that are popular and increase conversion.
I help startups reach the next level and increase profits.
I don't just design; I help you, responsibly manage your project, and support you even after launch. If you need a good specialist, I'd be happy to join.

My portfolio is on Dribbble

Anastaiia Bondarchuk

1 0

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Rating 566

Budget: 600 USD Deadline: 14 days

Hello!
I’m really interested in your project. I have experience redesigning e-commerce apps and websites with a strong focus on improving usability, visual appeal, and conversion rates, so your goals align perfectly with what I do.
I work in Figma — creating both UX prototypes and complete UI designs with responsive layouts and scalable design systems. I can also help optimize user flows, run quick usability tests, and prepare clean handoffs for developers.
Could you please clarify a few things:
— Do you already have a UI kit or brand guidelines?
— Is this a full redesign of the existing app, or more of a UX/UI refresh?
— Do you have any analytics or user feedback to rely on?
I’d be happy to discuss the details further and share examples of similar projects.
Best regards,
Anastasia

Richard Miller
Texas City, United States

Projects -
Rating -
Rating 40

Redesign of E-Commerce Mobile Application for Improved User Experience

Tasha Vorobiova

Anastaiia Bondarchuk

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