Need a creative specialist. Who can not only complete the assigned task based on the provided technical specifications but also offer their extraordinary solutions that will contribute to the better performance of the website (loading speed) and its usability. Also, a specialist who understands what SEO optimization of a website is and how to achieve it.
If you can provide your ideas on the concept (that will improve the website parameters), I will gladly listen.
I do not set specific deadlines for the project. But preferably not half a year...
We focus on: SEO optimization of the website; loading speed; usability
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Take a custom WordPress theme: Astra, GeneratePress, OceanWP, Neve and edit it according to needs. Perhaps you can suggest a better theme option.
For visualization of how everything should look, we take the site https://www.shkolazhizni.ru/
- Layout the page template for displaying posts-publications in blocks on PAGES and CATEGORIES "template_include".
An example of what I need is in the attached file.

MENU
About four different (visually) menus are needed. For different projects, so that different sites do not look alike. I think it’s better to connect the necessary menu by uploading a folder with code via FTP. To avoid unnecessary code on the hosting, so everything loads faster. We will discuss. I will listen to suggestions.
BLOCK №1
Event calendar. Example https://www.calend.ru/ I don’t even know what to add, the functionality and its role are clear.
BLOCK №2; №3; №4; №5; №6; №7;
Everything is clear here. Implement it as displayed here https://www.shkolazhizni.ru/. If you have your suggestions, we will discuss.
BLOCK №8
Will be applied for this site https://happybirthdaycardz.com/ It is necessary to make the "More" button (Read more) visible
- Mandatory 4 sidebars. LEFT sidebar; LEFT INNER sidebar; RIGHT sidebar; RIGHT INNER sidebar and central column (so that sidebars can be turned off where necessary. For example: show on the main page, show in publications, or not display at all....)
WIDGETS.
DISCUSS. Make it so that widgets can be created-displayed in the necessary places:
- between blocks (in the template) on pages and categories.
- above the article title;
- below the article title;
- below the article;
Show-mark the place in the file where this code should be inserted for widget display.
!? DISCUSS. So that widgets do not overload the theme, IT IS POSSIBLE to insert advertising code directly into the file. Show-mark the place in the file where this code should be inserted for widget display.
TESTS
Is it possible to implement this??? https://www.shkolazhizni.ru/test/51/
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1. On my site https://happybirthdaycardz.com/ the Atahualpa theme is used, which has its own SEO block for posts (it’s simple, three fields "Body Title Single Pages", "Meta Title", "Meta Description". Perhaps it would be better to create a new theme with its own SEO block??? To avoid overloading with the installation of an SEO plugin.
It is necessary to transfer the existing "Body Title Single Pages", "Meta Title", "Meta Description" from the project https://happybirthdaycardz.com/ to the new theme.
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2. !!! Important. Media files. WordPress has a nasty option to create additional image sizes. Eliminate the creation of unnecessary image sizes. So that only the necessary sizes are in the media files folder.
Is it possible to write a script that will delete the ALREADY created image sizes on the hosting? So that to set for deletion unnecessary sizes, and the script at night (to avoid overloading requests) will delete what is not needed???
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3. For the "Birthday by Names" page, create a beautiful adaptive menu (the code is inserted on the page itself) https://happybirthdaycardz.com/stranitsa-otkrytki-den-rozhdeniya-imena/
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4. I have a social button file "Share" on the site. It is necessary to add social buttons "Share on Instagram", "Add to favorites" and send by email (the email should not open the Windows default one)
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5. Breadcrumbs. If there are too many symbols, then the last words should not be displayed (fade effect) ???
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6. Do not use third-party plugins. All functionality should be in the theme.
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7. The programmer should make notes in the code to make it easier to remember what and how (if corrections or adjustments are needed)
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8. So that all IDs and classes have CSS at least "margin 0", so that everything can be quickly found using F 12
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9. Is it possible to make it so that in blocks, №2; №3; №4; №6; №7; №8, in the "Related Publications" option, the images displayed as small previews do not create additional small sizes, but the original uploaded image is reduced. So that in the media files folder, there is not a huge number of images of different sizes????
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10. Beautiful display of the title and text (font) in ARTICLES (navigation blocks in the article) Look at how the text is displayed in Yandex Zen
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11. All inscriptions in Russian-English on buttons, labels, options MUST indicate where this is located for translation into the required language.
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12. Make login to the site using social media accounts
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13. ??? Think about whether to implement a slider that displays images of publications from specified categories.
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14. Implement related publications at the end of each publication-post, as well as in sidebars (if necessary).
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15. more In the publication editor, make 2 "more" buttons. For images and for articles (I have code for the second button).
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16. So that vertical images are beautifully displayed in the columns (as for example on pinterest.com)
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17. Implement "pin a publication". So that a publication-post can be pinned to one or several categories. So that pinned posts do not count towards the number of posts specified for display (I will show how this is implemented on https://happybirthdaycardz.com/)
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18. Animation on postcards. Make a button "Enable effects". So that the animation starts with a delayed load, this is here https://happybirthdaycardz.com/zhelayu-tebe-ispolneniya-zhelanij/ And so that there is an option to remove this button if it is not needed for another project.
FOOTER
In the footer, 4 columns (if 4 columns are not needed, then make it possible to remove them, so there are not 4 columns). Visually diversify the footer with several designs (how to reduce the code? Read the "Menu" section at the top).
In the end, record a video review on how to configure all this functionality.