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1. Goal
Determine the effectiveness of teaser advertising for attracting applications for work for students (coursework, theses - support).
2. Tasks of the performer
Assess the feasibility of teaser advertising in this niche.
Confirm experience in this topic (cases, numbers, screenshots of statistics).
Propose a strategy for the test campaign:
Prepare 5–10 variants of teaser ads.
Set up and launch the test campaign.
Provide a report with conclusions on effectiveness.
3. Questions for the candidate
Do you have experience in the educational niche?
What results were achieved regarding the cost per application?
Which teaser networks have you worked with?
What limitations exist in this topic?
Where is it more effective to drive traffic: landing page or messenger? Why?
4. Traffic: direction options
Advise where to drive traffic to the site, tg, landing.
I need to understand and quantify this traffic
5. Test KPI
Number of applications.
Cost per application.
Quality of inquiries.
Conversion to payment.
