1. Company Information
The company is engaged in freight transportation within Ukraine and European Union countries.
Main directions:
Ukraine
EU countries
Main services:
international freight transportation;
domestic transportation within Ukraine;
B2B cooperation
2. Development Goal
Create a modern, recognizable, and professional brand that:
evokes trust;
is associated with reliability and speed;
looks competitive in the Ukrainian and EU markets;
is well perceived by international partners.
3. Required Development
3.1 Company Name
Need to propose:
5-10 name options;
short and easy to remember;
preferably with an international sound;
the name should be associated with:
logistics;
movement;
roads;
speed;
reliability;
Europe / international transportation.
Preferred name styles:
modern;
minimalistic;
international;
without complex transliteration.
3.2 Logo
Develop:
main logo;
compact version;
favicon / icon.
Style:
modern;
minimalistic;
premium;
technological.
The logo should look good:
on trucks;
documents;
website;
social media;
business cards;
branded clothing.
Desired associations:
movement;
routes;
speed;
stability;
international logistics;
Ukraine + EU.
Avoid:
outdated "clipart" trucks;
overly complex graphics;
overloaded elements.
4. Corporate Identity
Need to develop:
color palette;
fonts;
icon style;
patterns / graphic elements;
Preferred colors:
dark blue;
graphite;
black;
white;
5. Corporate Identity Carriers
Show examples:
branded vehicle;
business card;
letterhead;
social media;
driver / staff clothing.
6. Target Audience
business clients;
manufacturers;
exporters;
importers;
warehouses;
trading companies;
partners from Ukraine and the EU.
7. Main Brand Associations
The brand should evoke:
trust;
stability;
speed;
control;
international service level;
responsibility.
8. Work Result
At the output, it is necessary to provide:
name options;
logos;
brand book;
colors and fonts;
files in formats:
AI;
SVG;
PNG;
PDF.