Development of a business strategy

Expected Results of Work

1. Market Analysis and Research:
   • Overview of the current market situation: volumes, competition, trends.
   • Analysis of target audiences.
   • Needs, pains, motivations of potential users.
   • Possible barriers to entry.
   • SWOT analysis.
2. Product Strategy:
   • Formation of competitive advantage and unique selling proposition (USP).
   • Recommendations for pricing.
   • Prioritization of functionality (MVP).
3. Go-to-Market Strategy:
   • Market entry plan (stages, growth points).
   • Positioning and messaging for different segments.
   • Proposals for launch and attracting initial users.
   • Preliminary budget estimates for marketing and growth.
4. Implementation Plan and Metrics:
   • Implementation stages (including possible soft-launch).
   • Expected KPIs at each stage.
   • Risk assessment and ways to minimize them.
5. Business Parameters:
   • Profitability and return on investment potential of the project in the short and medium term.
   • Cash flow structure (revenue, expenses, tax burden, commissions).
   • Scaling model: when and under what conditions the project breaks even.