Freelance projects

Freelance projects

Development of the concept and labels for the MELIVA brand

Packaging and label design — incorrectly specified categories?

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We are looking for a strong packaging/label designer to create a premium visual system for a new Ukrainian brand MELIVA.

We are launching a line of honey products in a modern format and are seeking a designer who can create an aesthetic, commercially strong, minimalist, and premium label in the style of European minimalism.

What needs to be developed

We need to create:

design for the front label;
design for the back label;
visual system for flavors;
seal/protective element on the lid;
adaptation for 2 can sizes:
- 140 g
- 250 g

Initial flavors

At the start, we need labels for the following flavors:

Honey Paste Raspberry
Honey Paste Pistachio

In the future, the system should easily adapt to new flavors.

Important regarding style

We are looking for not the usual “honey” design with template bees, honeycombs, wood, and “eco” stamps.

We need a style that is:

premium
clean
modern
minimalist
European
neat
logical and systematic
that looks good both on the shelf and on Instagram/on the website

The brand should look more expensive, modern, and neat than typical Ukrainian honey brands.

What we already like

We already have a preliminary visual direction and will attach generated references.

But it is important:
these images are the minimum level from which we want to start.
The final design should be even stronger, more expensive, cleaner, and more professional.

What we like in the references

overall cleanliness and restraint;
visible product through the jar;
minimalist composition;
premium character;
color differentiation of flavors.

What needs improvement

The label should be slightly larger than in the current references.
The font should be more premium, clear, and strong, but without overload.
All typography should have clear logic, hierarchy, and systematics.
Instead of the text “cream-honey” on the label, it should read:
“Honey Paste”
The seal needs to be made more interesting, visually more expensive, and thought-out.
The letter “M” on the lid is preferred in the format of a 3D sticker/volumetric element, like in the second image, rather than as a regular sticker.

What we expect from the designer

We need a designer who:

has experience specifically in packaging/labels;
understands how to make a product visually premium;
can work with minimalism;
can create clean typography;
understands the difference between just a “nice picture” and a strong branding solution;
will prepare files so that they can be sent to print without issues.

What should be in the final result

We expect to receive:

Front label
Back label
Seal/protective element on the lid
Options for 140 g and 250 g
Adaptation for 2 flavors
Mockups/visualizations on jars
Print-ready files

Files to be delivered

In the end, we need to deliver:

editable source files (AI/EPS/PSD, if applicable);
print-ready files (PDF/CMYK);
all fonts or links to them;
bleeds/technical margins;
cut contours, if needed;
visualizations/mockups.

What will be an advantage

The designer who:

shows relevant works specifically with labels or packaging;
has experience in food/premium packaging;
can work in the style of minimal/premium/editorial;
will not resort to a template “fair” style.

What to include in the response

Please, in your response, immediately send:

3–5 most relevant works from packaging/labels;
briefly write what style you envision for MELIVA;
what exactly will be included in your price;
completion time;
whether the work includes:
- back label,
- seal,
- adaptation for 2 sizes,
- preparation for print.

Additional

References and generated options will be attached to the task.
They are needed for understanding the direction, but not for direct copying.

We need an original, strong, and commercially quality design that can serve as a foundation for the development of the MELIVA brand.

Proposals 14

Lena Ezhova

81 0

Budget: 9500 UAH Deadline: 7 days

Hello
I am interested in your project.
I would be happy to discuss the details, your goals, and expectations regarding our collaboration.
Examples of my work: Behance

Yuliia K.

599 0

Budget: 10000 UAH Deadline: 10 days

I specialize in packaging design. Many works and reviews in my profile. We will discuss the details. Feel free to contact me.

Alina Dolia

102 0

Budget: 4000 UAH Deadline: 7 days

Oleg, I see here not just a label, but a system that should look premium and scale to new flavors. I work with packaging and minimalist food aesthetics: I will create clean typography, logic for 140/250 g, separate solutions for the front, back, and seal, as well as prepare files for printing. We can discuss the cost of the work after the full briefing.

Freelancehunt

Similar project: ДИЗАЙН УПАКОВКИ

Serhii Zheltonogov

175 0

Budget: 22000 UAH Deadline: 10 days

Hello. Packaging is my main specialization for over 30 years. My approach is based on proven design principles for retail, adapted to the requirements of modern marketplaces. portfolio Freelancehunt

Antonina K.

22 0

Budget: 4000 UAH Deadline: 5 days

Good day! I create truly premium designs that will make the brand stand out among hundreds. I have experience and understand how visuals impact marketing. In case of collaboration, I would like to receive a detailed technical assignment and references. Feel free to write, I am always in touch, I don't inflate prices, and I meet deadlines. Portfolio: Freelancehunt

Veronika Muhina

Winning proposal

158 3

Budget: 1234 UAH Deadline: 5 days

Hello! I can complete your project! Packaging design is my main area of expertise, and I have a lot of experience.
Link to my portfolio: Behance or Freelancehunt.
I will provide the exact cost and timeline after getting acquainted with the details of the task.
Feel free to reach out!

Larisa M.

52 0

Projects 45
Rating -
Rating 1 034

Budget: 6800 UAH Deadline: 14 days

Hello, Oleg!
I am creating a modern aesthetic, minimalist design for the visual system and labels for your honey brand — custom-made, without templates, with attention to detail and the character of your project. I will provide the source files in formats fully ready for printing.
Please feel free to reach out!
A few examples of packaging: Behance
Selected works:
Freelancehunt
Behance
http://myhopes-lara.blogspot.com/
More works are available in private messages.
Best regards, chipmunk

Andrey L.

130 7

Budget: 5000 UAH Deadline: 7 days

Hello!
I develop packaging design that helps the product stand out among competitors and builds trust in the brand.
For each project, I create 2 design concepts to find the best visual solution. After selecting a concept, I promptly make all necessary changes.
During the work, I consider the packaging structure, printing requirements, and production features.
I deliver print-ready files in all necessary formats.
Formats: boxes, labels, bags, stickers, tubes
Deadline: from 2 days
Portfolio:
Behance
Behance
Best regards,
Andriy

Oleksandra S.

1 0

Projects -
Rating -
Rating 505

Budget: 5400 UAH Deadline: 11 days

Good day!

Your project interests me, as I love working with modern minimalism and creating designs that look premium. I have experience in branding and visual identity.

I work in stages: first, I will propose several concepts, after which we will refine the chosen option to the final result. During the process, I will pay attention to composition, spacing, text hierarchy, font and color selection.
I will develop:
the design of the front and back labels;
the design of a seal/protective element for the lid;
adaptation of the design for 140 g and 250 g cans; adaptation for two initial flavors (raspberry and pistachio);
preparation of files for printing;
mockups for presenting the finished design;
transfer of all necessary source files (AI, PDF, SVG/PNG if needed), color profiles, and used fonts.

My portfolio: Freelancehunt
Behance

I look forward to collaborating!

Katerina Kotova

3 0

Projects 3
Rating -
Rating 495

Budget: 5000 UAH Deadline: 5 days

Hello. Interested. I have already worked with such a product. Portfolio Freelancehunt
Prices and timelines are approximate. Open to discussion and confirmation of the rate.

Ihor Viieru

0 0

Projects -
Rating -
Rating 296

Budget: 3400 UAH Deadline: 4 days

I see clean minimalism without bees and hives: typography with hierarchy, "Honey Paste" on the label, a three-dimensional M on the seal, the product visible through the jar.

I will create the front and back labels, the seal, adaptation for 140 g and 250 g, 2 flavors, print files in CMYK with bleed.

Deadline: 4 days.

The list does not show proposals concealed by the client or freelancer with a Plus profile, as well as proposals violating rules

Oleh Slavych
Lvov, Ukraine

Projects -
Rating -
Rating 40