I am satisfied with the collaboration with Sofia. The task was complex and unconventional: it was necessary to propose a logo concept for a new private label brand in the FMCG/retail category, considering future use on packaging, price tags, POS materials, and other retail media.

Sofia approached the work responsibly, proposed an interesting concept with her own brand symbol, showed the application of the logo on various media, and demonstrated how the identity can work in the real brand environment. I would like to highlight her readiness for dialogue, receptiveness to feedback, and willingness to refine the concept according to comments.

Within the paid first round, the task was completed with high quality and in full. Thank you for the professional approach, responsiveness, and constructive collaboration.