Development of a marketing strategy for a business (Instagram, TikTok, furniture sales)

Marketing Research, Social Media Marketing (SMM) — incorrectly specified categories?

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Need a marketer or strategist who can help formulate a complete marketing goal and action plan for a business that sells kitchen tables and chairs (online + wholesale + dropshipping).

The goal is to create a clear roadmap (strategy) that will integrate the work of:

SMM / content;
targetologist;
sales department;
analytics and KPI.

🔹 Specialist's tasks:

Conduct a current state analysis of the business (Instagram, TikTok, Prom.ua, advertising).
Define key marketing goals (KPI, sales, ROI).
Develop a promotion strategy (for 1–3 months):
- target audience (customer profiles);
- engagement channels (TikTok Ads, Meta Ads, SEO, organic);
- content strategy (types of content, frequency, ideas);
- advertising strategy (budgets, campaign structure);
- action plan for the team (SMM, content, sales).
Provide a presentation or document (Google Docs / PDF) with recommendations and action plan.

🔹 Expected result:

ready marketing strategy;
defined goals and KPI;
clear task plan for the team (who does what);
recommendations on budget and channels.

🔹 Requirements:

experience in strategic marketing (especially in e-commerce / furniture / home goods);
understanding of TikTok, Instagram, Prom.ua;
preferably — cases or examples of previous strategies.

🔹 Work format:

remote;
deadline — 7–14 days;
fixed payment for the completed strategy (please specify your price).

Proposals 5

Viacheslav S.

108 0

Budget: 27000 UAH Deadline: 14 days

Good day
As part of the marketing strategy, are you only considering the channels that have been mentioned?

Vladyslav M.

5 0

Projects -
Rating -
Rating 447

Budget: 16000 UAH Deadline: 30 days

Good day!
We are the UGROЇDY team.
We have over 10 years of successful experience working with markets in America, Central Europe, and Ukraine.
What we do:
We develop effective promotion strategies.
We analyze the market and competitors.
We find optimal solutions for your business.
We prepare video, photo content, and scripts according to the strategy.
We launch targeted advertising, SMM promotion, and other tools to achieve results.
We are ready to discuss your tasks and offer solutions.

The list does not show proposals concealed by the client or freelancer with a Plus profile, as well as proposals violating rules

Aleksandr L.
Odessa, Ukraine
ФОП Левченко О.В.

Projects 5
Rating 5.0
Rating 613