Development of advertising video templates and graphic materials

TECHNICAL ASSIGNMENT

Development of standard templates for advertising videos and graphic materials for WIN Club to be placed on external LED panels and internal monitors

1. Objective: Create a universal design system for the rapid production of internal and external advertising for WIN Club without losing brand recognition.
   
   

2. Brand positioning of WIN Club — a modern premium Slot club, a place for relaxation and emotions. The brand is associated with victory, status, service, bonuses, and a festive atmosphere. No element accents on gambling for external advertising spaces and no restrictions for materials to be placed on internal monitors

3. Brand imagery:
   • modern luxury;
   • technological;
   • premium service;
   • emotions of victory;
   • clean, expensive design;
   • minimal visual noise.
   add images of happy and cheerful people
   
   Design that looks expensive, clear, and evokes trust.
   
   

4. Target audience: Men, 40-50 years old, old school with minimal youth trends
   
   

5. Visual style
   Main brand color: RGB: 26/20/73 hex:#1a1449.
   Additional color - gold
   Accents: white, soft neon light.
   Textures: metal, gold, gloss, glow.
   Background — expensive, without overload of details.
   
   

6. Fonts and sizes
   Montserrat
   Gotham Pro
   Proxima Nova Extra Condensed
   TT Norms Pro

Font sizes medium and above average for enhanced readability

References and video requirements, for LED screens sizes here:

https://drive.google.com/drive/folders/1xlQU-4_S0KbWx42Df4fa5uaG-OdR2jlg?usp=sharing

P.S.
For those who read this far. The network of establishments is licensed.

The LED screens first column is the total pixel size, and the following columns are the actually visible areas of the video, so there will be clarifications for each separately.