Main responsibilities:
Development of marketing strategy: Creation and implementation of brand development strategy across various channels: social media, e-commerce platforms, offline activities.
Brand positioning in the market, increasing its recognition and attracting new customers.
Management of marketing campaigns: Creation and execution of creative advertising campaigns (across all platforms: Instagram, Facebook, TikTok, Google Ads, etc.).
Organization and conduct of promotions, discounts, sales, collaborations with influencers and partners.
Analysis and optimization: Analyzing campaign results, determining key performance indicators (KPI), adjusting strategy based on data.
Market research, competitors, and trends to maintain brand competitiveness.
Working with content: Developing content plans, creating and adapting content for social media (photos, videos, text).
Preparation and coordination of content for advertising materials, email newsletters, and other communication channels.
Customer relationship management: Developing interaction with customers through social media, email marketing, chatbots.
Analyzing customer feedback, resolving issues, and improving customer experience.
Monitoring trends and new technologies: Tracking new marketing tools, technologies, and trends, integrating them into the brand strategy.
Candidate requirements:
Experience in a marketing position of at least 2 years, preference given to experience with clothing brands.
Understanding of branding, positioning, and clothing marketing principles.
Experience in creating and managing marketing campaigns across various platforms (Instagram, Facebook, TikTok, Google Ads).
Knowledge of analytics tools (Google Analytics, Instagram Insights, Facebook Ads Manager, etc.).
Creativity, ability to generate new ideas and strategies for brand promotion.
Ability to work with content and adapt it to the specifics of the platform.
Good communication skills and results-oriented.
Desire to work in a fast-paced environment and strive for development.
Budget: approximate and agreed upon with each separately.
