We would like to discuss a complete rebranding of the SuperToy company and the development of a new corporate identity.
Our website is Supertoy.kz
What we want to achieve as a result:
1. A new logo
• Update the existing logo.
• Completely remove the current superhero symbol (Superman logo).
• Make the logo modern, concise, and relevant for the next 5–10 years.
• We are considering writing the name in the format: SuperToy.
• We are open to your professional options and ideas.
1. A comprehensive brand book
It is necessary to develop the corporate identity of the company and prepare a brand book in PDF format, which will allow for the consistent design of any materials in a unified style.
We would like to include in the brand book:
• Logo and rules for its use.
• Primary and secondary corporate colors.
• Font system.
• Corporate graphic elements.
• Rules for placing the logo on various materials.
• Visual style of photographs and advertising materials.
• Examples of business documentation design - company letterhead.
1. Application of corporate identity
We would like to see examples of the design of the following materials:
• Business cards. (We have an example)
• Commercial proposals - header
• PowerPoint presentations. (We have an example we are working with, fonts, colors, what we like.)
• Website - we have its design, we just need to add the logo. The website design is in development; I can send examples.
• Banners for participation in promotional events.
• Press walls (photo zones).
• Flags.
• Staff uniforms.
• T-shirts.
• Polos.
• Caps.
• Jackets for managers.
• Employee badges.
• Branding of equipment and attractions - I will send an example of attractions.
Additional information
• We really like the style of the presentations (PPT) that were previously developed.
• Currently, we are actively updating the website supertoy.kz.
• The homepage is already in a new design, but it will be supplemented.
• The website is being developed in Figma, so it is important to maintain a consistent visual style between the brand book, website, and all marketing materials - if possible.
• The basic colors and style have already been defined on the website, which we would like to adhere to and further develop - I will send them below.
When responding to the project, please provide the following information:
1. Do you have experience in developing brand books and complete rebranding for companies?
2. Can you show several completed cases?
3. What materials and initial data will you need from us?
4. What are the development timelines and estimated cost of the project?
