Senior Performance Creative (UAC/Utility, iOS/macOS) — Creation of ROI creatives for Cleaner/VPN

We are looking for an experienced specialist in creating performance creatives (video/animation/UGC) for promoting utility products (Cleaner, VPN, etc.) for iOS/macOS through Google UAC / user acquisition channels.

We need not just a designer, but someone who understands what creatives yield results in Tier 1 (US/UK/CA/AU), how a utility user thinks, and why they click.

What needs to be done:

•    Create high-converting video creatives for UAC (15–30 sec);

•    Develop creative concepts and storylines based on pain points / motivators;

•    Generate hypotheses (UGC / motion / storytelling / before-after / fear / boost, etc.);

•    Transform the functionality of Cleaner/VPN/Utility into a selling message;

•    Adapt creatives for scaling and testing;

•    Work towards results (CTR, CVR, ROAS — priority).

What is important:

✔ Experience working specifically with utility applications (Cleaner, VPN,);

✔ Understanding the psychology of iOS/macOS users;

✔ Real experience with creatives for Google UAC or Meta/TikTok with a performance approach;

✔ Ability to create not just a beautiful video — but one that works in UA;

✔ Willingness to jump in immediately, without a long ramp-up;

✔ Can work solo or with a mini-team (motion, voice, editing).

It will be an advantage:

•    Cases with Tier 1 (US/UK/CA/AU);

•    Experience in UAC/Meta Ads for Utility;

•    Ability to justify the approach to the concept/message;

•    Availability of working creatives with results (CTR/CVR/ROI).

•    Importantly — the ability to deliver effective creatives;

1.    Examples of creatives for Utility / similar products;

2.    What types of concepts you have tested;

3.    How you increased CTR / conversion;

4.    Solo or with a team;

5.    Your approach to creating creatives for performance.

If you can turn utility products into clickable stories and create creatives that drive growth — we will be with you for a long time.