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Senior PPC specialist
Key tasks:
Launching, scaling, and optimizing campaigns in Google Ads, YouTube Ads to achieve target ROAS/CPA/CTR.
Analysis and setup of GTM/analytics
Monthly updates of the semantic core and keyword structure in Google Ads based on market dynamics and competitive analysis.
Expectations from the candidate:
Experience: 3-5 years in the relevant field.
Experience in the niche - Military is preferred
Hard Skills: Expertise in Google Ads, YouTube. Experience with GA4, GTM. Understanding of ROAS, CPA, CTR.
Soft Skills: High level of self-organization, responsibility, teamwork, emotional maturity, analytical and hypothesis-driven thinking, proactivity, analytical endurance, and depth of research.