SEO Content Specialist (E-commerce, dental niche)

We are looking for a specialist who will be responsible not just for writing texts, but for creating SEO content that brings traffic and sales.

The project is an online store for oral care products (toothpaste, brushes, mouthwashes, accessories).

Our website: SmileShine

Main Tasks

SEO Content:

• writing SEO-optimized descriptions:

  • products (short + full)

  • categories

  • brands

• writing articles for the blog based on search queries

SEO Logic (key):

• selection of keywords (or working with existing ones)

• defining search intent (informational / commercial)

• building the page structure:

  • H1–H3

  • FAQ blocks

  • tables

• optimization for:

  • Featured Snippets

  • People Also Ask

On-page SEO:

• writing:

  • Meta Title

  • Meta Description

• correct use of keywords without overstuffing

• working with internal linking (if necessary)

Requirements

Mandatory:

• experience in SEO copywriting (e-commerce or blog)

• understanding:

  • how Google works

  • what search intent is

  • how SEO articles are structured

• ability:

  • to write in a structured way (not “a wall of text”)

  • to work with keywords

Would be a big plus:

• experience in health / beauty / medical topics

• ability to work with terminology:

  • SLS

  • fluoride

  • hydroxyapatite

• experience with:

  • Ahrefs / Serpstat / Semrush

What is NOT suitable

• universal copywriters “I write on any topics”

• texts without structure and SEO

• rewriting texts without understanding the task

Work Format

• remotely

• long-term cooperation

• payment: per task or by volume

• possibility of scaling (large volume of content)

How We Evaluate

We look not at “beautiful text”, but at:

• the logic of the structure

• compliance with the search query

• absence of fluff

• ability to write for SEO, not just “plain text”