We are Practima, an online school for adults (IT, design, marketing, AI) in the Polish market. We are looking for an SEO specialist for long-term cooperation who will help systematically increase organic traffic and the number of leads, as well as build content processes using LLM (ChatGPT, etc.).
SEO tasks:
Conduct an audit of the current website (structure, indexing, speed, technical errors).
Form a semantic core for our areas (Polish market, Polish-language queries).
Propose an optimal structure for sections/landing pages based on semantics.
Prepare a content plan (articles, categories, FAQ, blog, pages for queries like “course X online”).
Draft specifications for meta tags, H1–H3, internal linking, snippets, schema.org.
Basic strategy for external promotion (quality links, guest posts, etc.).
LLM/AI tasks:
Set up the process of generating SEO content through LLM (prompt templates, checklist for text refinement).
Help build “semi-automatic” creation of SEO pages: structures, FAQs, profession reviews, course descriptions.
Outline where AI can be safely used and where manual editing is absolutely necessary.
Requirements for the specialist:
Experience in SEO for foreign markets (preferably Poland/EU).
Cases with growth in organic traffic (briefly: niche + result, screenshots can be included).
Understanding of working with LLM in conjunction with SEO (will be a big plus).
Willingness for long-term cooperation (after the initial audit and setup).
Estimated cost and format of cooperation (one-time audit/project or subscription support).
