SEO Specialist for Visa Project
About the Project
We are engaged in processing tourist, student, and business visas for clients from Ukraine, Belarus, Kazakhstan, and other countries residing in Europe.
Main Directions:
USA
UK
Canada
Japan
China
South Korea
Australia
Other countries
The website is actively developing as an SEO project and is focused on attracting applications from organic Google search.
There is already a senior SEO specialist in the project who develops the promotion strategy, sets tasks, and monitors the execution of work monthly.
We are looking for an SEO specialist who will be responsible for implementing the strategy and daily work on the project.
⸻
Candidate Requirements
Mandatory:
Experience in SEO for at least 3 years.
Presence of successful cases for organic traffic growth.
Experience with Google Search Console, Google Analytics, Ahrefs, Semrush, or similar tools.
Understanding of technical SEO.
Experience in promoting multilingual websites.
Experience with internal linking.
Experience in building a backlink profile and link building.
It will be a significant advantage:
Experience in the visa, immigration, relocation, or education abroad niche.
Experience in promoting international projects.
Experience in competitive niches.
Understanding of AI SEO and brand promotion in AI search.
The main task is to correctly gather semantics for each service page structure and SEO optimization.
⸻
Main Tasks
1. Initial Project Audit
At the start, it is necessary to:
Conduct a website audit.
Analyze the current website structure.
Study the existing SEO strategy.
Identify additional growth points.
Propose your own recommendations and improvements.
⸻
2. Creation of New SEO Pages
Through the existing administrative panel, it is necessary to create about 50 new service pages.
Features:
Pages are created based on a ready-made template.
Each page consists of 13 blocks.
Most blocks are already prepared.
Text needs to be prepared only for 3–4 informational blocks.
Each page is created in three languages (Ukrainian, Russian, English).
⸻
3. Working with Semantics
It is necessary to:
Gather new keywords.
Conduct clustering of queries.
Form technical tasks for new pages.
Look for new directions to expand the website structure.
Regularly propose new service pages to scale organic traffic.
⸻
4. Internal SEO Optimization
Work with:
Title.
Meta Description.
H1-H6.
Internal linking.
Content structure.
Page indexing.
Sitemap.
Canonical.
Schema Markup.
Core Web Vitals (if necessary).
⸻
5. Link Building
It is necessary to:
Search for platforms for link placement.
Select quality donors.
Agree on budgets.
Purchase links.
Control the quality of the backlink profile.
Maintain reporting on the link mass.
⸻
6. AI SEO / LLM Optimization
Experience in promoting a brand in AI systems will be an advantage:
ChatGPT
Gemini
Claude
Perplexity
Other AI search systems
Goal:
Increase the number of brand mentions on the internet.
Increase the likelihood of our website being recommended by AI systems.
Enhance brand authority online.
Work on the website's presence in next-generation AI search.
⸻
KPI
Main goals:
Growth of organic traffic.
Increase in the number of applications from search engines.
Improvement of positions for commercial queries.
Bringing priority directions to TOP-3 Google.
Expansion of the website's semantic coverage.
⸻
Work Format
Work in collaboration with the senior SEO specialist.
Monthly reporting on completed tasks.
Constant communication with the project owner, programmer, and designer.
⸻
In your response, please indicate
Your experience in SEO.
Cases with confirmed results.
Do you have experience in the visa, immigration, or related niches.
What tools do you use in your work.
Cost of work.
Examples of projects that you managed to bring to the TOP of Google.
Experience with AI SEO (if any).
What work plan would you propose.
