# Technical Task for Creating Advertising Creatives (Truck Driver Recruitment)
## Goal
Create advertising videos and static creatives to attract trucking company owners in the USA who are looking for drivers.
## Formats
- Video 15–30 seconds.
- Vertical format (9:16) for Facebook/Instagram.
- If possible, also square (1:1).
## Required Footage
Need to use or find quality videos with the following scenes:
- parked semi trucks;
- truck yard or fleet with several trucks;
- driver next to the truck;
- driver getting into the cab;
- truck moving on the highway;
- dispatcher or manager talking on the phone;
- process of answering calls;
- smiling drivers;
- handshake between driver and manager or company owner;
- working atmosphere of a transportation company.
## Option 1 (preferred)
At the beginning, a person addresses the camera directly.
Approximate script:
> "Are your trucks sitting idle due to a lack of drivers? Are you losing money due to missed orders? We will help you find reliable CDL drivers and fill your vacancies."
After this, the speaking person is replaced by dynamic cuts:
- trucks;
- drivers;
- phone calls;
- dispatchers;
- work processes;
- handshakes;
- satisfied drivers.
In the finale — a call to action:
> "Leave your contact information today, and we'll help you hire reliable drivers."
## Option 2
Dynamic cuts of thematic videos without a person in the frame.
Text will be overlaid on the video (text added by us), so the editing must be clean, without embedded captions.
## Static Creatives
Static banners are also needed using:
- modern American trucks;
- drivers;
- fleets;
- logistics themes.
Without a lot of text — just quality visual content.
## Style
- Realistic.
- Premium.
- Targeted at the American market.
- Dynamic editing.
- Without excessive effects or animations.
## Important
- Use only quality licensed or royalty-free content.
- Footage should look modern and professional.
- Do not use old trucks or low-quality videos.
- Convey a sense of reliability, stability, and professionalism.